What’s New at Onspire Health Marketing

Why Responsive Design for Medical Practices Matters Over Mobile Friendliness

Why Should My Medical Practice Care About Responsive Design? The web is changing, and medical providers having “mobile-friendly” websites isn’t enough. First, to clarify, “mobile web design” and “responsive design” do not mean the same thing. Mobile-friendly web design may simply mean that one version of a medical practice’s website loads on a smartphone while another version of the website loads on larger tablets and

April 24, 2019
Why It’s a Bad Idea to Search Your Own PPC Ads

Why It’s a Bad Idea to Search Your Own PPC Ads

Want to attract new patients with PPC… for the lowest cost per lead possible? Then there is one thing you’ll want to avoid at all costs. And that’s clicking on your own PPC ads. Clicking on your own PPC ads is like your adolescent son standing in front of the refrigerator waiting for a new midnight snack to magically show up while you pay the

April 23, 2019
An image of executives engaged in a discussion.

Leading the Way: What Every New Hospital CEO Needs to Know from the Marketing Team

One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study by the American College of Healthcare Executives, is a call to action. Why? Because rapid turnover at the executive level can have adverse effects on hospital relationships with key stakeholders like physicians, staff, board members, community partners, donors and others. Clearly, hospitals – particularly rural

April 15, 2019
Magnifying glass focused on the top block of a pyramid.

What’s Wrong With Being #1 On Google?

What’s the number one thing clients focus on once their website is up and running? I bet you know… It’s rankings. Most people want to be the first practice listed when someone does a search on Google or Bing. Tracking rankings can be addictive, especially if you’re near the top. But as SEO guru Neil Patel recently pointed out, this obsession can lead you astray.

April 12, 2019
Apples represent the Apple a Day program.

Students Get a Taste of Healthier Eating Through Apple a Day Program

April 11, 2019 – Dobies Health Marketing and Natural Grocers joined forces again yesterday for the third annual Apple a Day event at Cristo Rey Kansas City, a Sisters of Charity of Leavenworth High School. This year, the focus was on engaging the senior class in healthy food choices as they transition into adulthood. By creating healthy foods together with the seniors in small-group sessions, the Apple

April 11, 2019

How Do Google’s Algorithm Updates Impact Your Healthcare Website?

Usually we’d let you know all of the new rollouts that Google has made over the past month and how they’d impact you, but this month there’s one that should be a main focus: the March 2019 (Florida 2) Core Update.  While it’s not wildly necessary to understand each and every algorithm update from Google (they make a ton!), the core ones that may have

April 10, 2019

Healthlinks: Asthma & Allergy Awareness Month

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. Use these on a home-page, in a newsletter or social media post. Easing the wheezing Asthma is a

April 3, 2019

How Medical Practices Can Get Ready for Healthcare Pricing Transparency

Driven by consumerism and the ongoing desire to lower healthcare costs, healthcare pricing transparency is upon us. In fact, as of January 1, 2019 in-patient and long-term care facilities are now required to publish a listing of their standard charges online and update that listing on an annual basis. As a healthcare provider, you may ask yourself how can you best prepare for what lies

March 21, 2019

How To Correctly Translate Your Healthcare Website For Multiple Languages

As a healthcare entity, making your patients comfortable is one of your focuses, and that doesn’t just start when they walk in the doors of your practice. In fact, a great time to show your means for accommodating their needs is while they’re searching for you online. With over 20% of the American population speaking a different language at home, it’s important to know what

March 13, 2019

It’s Time to Get Serious About Making Your Website Content Accessible to the Visually Impaired

According to the World Health Organization, approximately 1.3 billion people live with a vision impairment. Making sure that your website is accessible to ALL who visit, including those with visual impairments, helps to avoid a potential lawsuit for violating the Americans with Disabilities Act (ADA). Here are a few things you can do to update the content on your healthcare website so that it’s more accessible.  

February 22, 2019