Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew our share of market year after year, consistently outpacing our competition in customer engagement. As brands with the greatest market share, market leaders typically enjoy
It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our electronic devices do more work than most people, and pretty much everything around us is automated. Even though you may not think of it as often, healthcare is no different! In fact, with a new decade upon us, there are already tons of
On November 15, CMS finalized President Trump’s executive order on healthcare price transparency. Starting January 1, 2021, U.S. hospitals must post pricing for the items and services they provide. So what does this mean for healthcare providers? This is the first in a three-part series that will provide some background on what information needs to be publically posted, how to plan for price transparency and
As we prepare for the new year, it’s time to start thinking about what resolutions you should make with regards to marketing for you and your practice. If it’s not already in your plans, you should certainly start thinking about putting focus on your reputation management. In fact, a statistic from this year showed that 94 percent of patients from a particular survey used online
With a lot of cities around the country growing at a rapid pace, you’re probably constantly wondering why your practice isn’t filled to the brim with new patients. You might even be throwing a lot of money at marketing tactics that just don’t seem to be generating any traction, causing more frustration. Or, in the worst case scenario, you might have a competitor right down
As patients become more financially responsible for their healthcare as a result of their high-deductible plans, federal and state governments are pushing forward in their efforts to increase price transparency. In fact, on June 24th, President Trump signed an Executive Order that would require insurers, doctors, hospitals and others to provide pricing information about the negotiated cost of care. This new directive would provide patients
Chances are you’ve heard the term SEO more than once if you’re actively doing marketing on your practice’s site. But, do you actually know what it means? Because it’s not a tangible product, SEO tends to have a bit of a problem being fully understood. The questions “is it working?” and “why am I not ranking?” come up more often than not, and when the
Healthcare pricing can be complicated. When it comes to healthcare, knowing the upfront cost is not always easy. For many patients, they do not always know what a diagnostic test, an in-office procedure, or surgery costs until they receive a bill from their doctor or a letter from their health plan. As a patient, this uncertainty can make it hard to plan for and manage
One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study by the American College of Healthcare Executives, is a call to action. Why? Because rapid turnover at the executive level can have adverse effects on hospital relationships with key stakeholders like physicians, staff, board members, community partners, donors and others. Clearly, hospitals – particularly rural
Driven by consumerism and the ongoing desire to lower healthcare costs, healthcare pricing transparency is upon us. In fact, as of January 1, 2019 in-patient and long-term care facilities are now required to publish a listing of their standard charges online and update that listing on an annual basis. As a healthcare provider, you may ask yourself how can you best prepare for what lies
Copyright © 2024 Onspire Health Marketing | All Rights Reserved | Privacy Policy
