“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing. This week’s Q&A is with Thom Ludtke, Vice President of Client Services.
Welcome Thom – time to get InFocus!
Tell us a little about yourself and your background.
Twenty years ago, I would have told you I was on a career path to become a creative director. A few months into my first job, however, I realized my true passion was creating clever solutions that delivered results for my clients. Since then, I’ve worked as an account and strategic leader in many fascinating and diverse industries. I still exercise my creativity through integrated marketing plans to help clients find success. My mantra is to earn the right to play again tomorrow by delivering results today.
What helps you infuse creativity and strategy into each marketing project?
I believe focus is what makes creativity and strategy in marketing great. The focus comes from asking three universal questions:
- What is the objective?
- What market place issues will help or hinder our ability to achieve it?
- How can we overcome or leverage the most critical issues identified?
Answers to these questions define the landscape and allow relevant, highly effective strategic freedom and creative ingenuity.
What do you like most about life in Kansas City?
The climate is much more temperate than in my hometown of Lincoln, Nebraska. I love the seasons of Midwest living, but I like the shorter winters here.
What three words best describe you?
Energetic. Curious. Creative.
Tell us one fun fact about you.
I led the way for Alex Gordon to play baseball for the Royals! You see, I played third base at Lincoln Southeast High School more than a decade before Alex played there. I went to the University of Nebraska…Alex followed. Then I moved my professional career to Kansas City and, well, so did Alex. So clearly I paved the way for him. (But don’t say anything to Alex – he has no idea I exist!)
Why Dobies Health Marketing?
There are three primary reasons I joined Dobies Health Marketing:
- The industry – my experience is very diverse, but healthcare is where I belong.
- The quality staff – first-class, talented and hard-working people. I greatly respect Carol Dobies and the culture she has created.
- The product – Dobies Health Marketing is a top-tier healthcare strategic marketing and branding company. We share a philosophy of developing long-term client relationships by crafting data-driven, strategic solutions that deliver results.
Learn more about Thom and the rest of our healthcare marketing team at dobies.com/people.