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Experienced hospital leaders usually know their markets well, but knowing isn’t the same as measuring. Julie Amor explains why independent, comparative market analysis turns a CEO’s well-founded convictions into quantified opportunities a board can fund, and why the timing of that work matters.
Most regional health system marketing teams aren’t too small. They’re too divided. Adding vendors adds capacity but not ownership, and the gap between engagements costs senior time, brand coherence, measurement, and institutional memory. Six conditions you can check this quarter show whether your marketing program is truly arranged to compound.
Five healthcare organizations earned Gold Awards in the 43rd annual Healthcare Advertising Awards, recognizing work across websites, recruitment, digital advertising and integrated marketing.
AI-powered search is changing how patients find and evaluate care. Is your healthcare website ready? Explore five key questions to help determine whether your digital presence is clear, credible and structured for AI visibility.
Healthcare marketing is increasingly complex. Learn what an agency of record is, how the model differs from other approaches, and why a specialized partnership can give healthcare organizations a strategic advantage.
As AI-powered search reshapes how patients discover healthcare organizations, digital visibility has become a strategic priority. Learn how AI Visibility, SEO, and Answer Engine Optimization (AEO) work together to strengthen trust, improve discoverability, and prepare your organization for the future of patient search.
As AI-driven search transforms how patients find and evaluate healthcare providers, hospitals must rethink visibility. In the final installment of our Digital Trust series, we explore how SEO, AEO, reputation, and digital infrastructure work together to build authority, earn trust, and drive long-term growth.
Hospital leaders can strengthen long-term organizational growth by aligning philanthropy and marketing through shared measurement. Learn how outcome-focused metrics, executive dashboards, and collaborative planning transform strategy into measurable impact.
Most practices do not lose patients because of clinical quality. They lose patients because of friction – a delayed response,
Healthcare access now begins online, making a hospital’s digital front door essential. Strategic investment and philanthropy can expand access, strengthen trust, and improve patient outcomes through accessible, well-marketed digital experiences.
Patient experience is no longer a downstream outcome of care delivery. It is now a primary driver of patient acquisition,
Healthcare access now begins online, making a hospital’s digital front door essential. Strategic investment and philanthropy can expand access, strengthen trust, and improve patient outcomes through accessible, well-marketed digital experiences.
