KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing, branding and advertising firm, has hired two new marketing professionals to its core marketing team in recent months. The new hires, Thom Ludtke and Rachel Caldwell, bring new talent to the agency’s breadth of marketing expertise.
As Vice President of Client Services, Ludtke is in charge of strategic planning and client satisfaction. He ensures all client deliverables are on time, on budget, and aligned with both client expectations and the desired results. Ludtke has two decades of experience helping clients build their brands and grow revenue through integrated marketing programs. As a skilled leader in data-driven strategic planning and creative execution, he enjoys engaging with clients to achieve their business goals.
Caldwell joined the team as Healthcare Content Specialist in November. She is responsible for writing, editing and deploying content with key messages across a wide variety of media, including print, web, social media, television/video, radio and more. Her background includes experience in hospital marketing, copywriting, journalism and public relations.
Over the past year, Dobies Health Marketing also expanded its virtual team to meet the expanding client base of hospitals and health systems, physician practices, insurance carriers, health technology firms and professional service firms. With depth of knowledge across healthcare quality and safety, clinical data analysis, managed care and finance – plus strong skill sets in market research, strategy and healthcare program development – these Healthcare Associates complement the core marketing staff to deliver targeted solutions in the post-healthcare reform environment.
“The entire team is well prepared to build stronger brands and create healthier companies, particularly as the complexity of the healthcare industry continues to evolve,” says Carol Dobies, company Founder and President. Using a unique Discover-Connect-Promote approach, the team has proven its ability to navigate clients through those complexities.
Meet the people of Dobies Health Marketing.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.