Ah, December. It’s mistletoe, hot cocoa, and – for practice owners – it’s time to look both ways before crossing into the new year. Looking back sheds light on your practice’s triumphs and weak spots, and looking ahead empowers you to achieve significant growth in 2024.
With marketing, what worked in 2023 might not hit the mark in 2024. Maybe you want to explore new strategies, like PPC ads, or a refreshed website with eye-catching design and killer content. Whatever your vision, getting specific is essential, and knowing where you want to go in 2024 makes all the difference.
2024: No Vague Goals Allowed
The funny thing about goals is that we think we know what they are. But many times, if we had to write them down, we’d have trouble with specificity. That’s because we keep big pictures in our head, but we don’t usually get granular until we’re forced to map things out.
For example, you could set a goal to “grow my audiology practice in 2024.” It’s a good goal in theory, but it’s too vague to be effective. That’s where the S.M.A.R.T. goal system comes in, encouraging goals that are Specific, Measurable, Achievable, Realistic, and Timely.
Here are some goals you might have for your audiology practice in 2024:
- Get more patients
- Reduce the number of patient no-shows
- Go paperless as a practice
These are all good goals, but they’re too vague, which ends up causing paralysis and indecision. Let’s take a look at the same goals, reworked to fit the S.M.A.R.T. goal criteria:
- Get at least one new patient each month of 2024
- Use SMS reminders (text messages) for appointments, with a goal of achieving a no-show rate of less than 5% in 5 months
- Implement an electronic medical record system (EMR), with a goal of having 0 paper patient files within 4 months
Setting yourself up for success in 2024 means setting goals that are specific and measurable. Plus, specific goals will help your marketing partners propel your practice forward in exciting new ways.
Look Back With Curiosity
Metrics, data, and patient feedback are essential for understanding your practice’s strengths and weaknesses, even if it isn’t all good news. So grab a glass of eggnog and put your Growth Mindset thinking cap on, the one that says, “I’m going to use everything, the good and the bad, to make my practice better in 2024.” That’s the spirit!
Measuring Key Performance Indicators (KPIs)
Healthcare KPIs (key performance indicators) measure success, offer transparency, and help drive growth. But they don’t do any of these things if you don’t know where, or how, to look. The MedPB team can help you determine which performance indicators are most relevant, and develop a savvy practice growth strategy suited to your goals.
Customer Feedback and Satisfaction
Patient trust has taken a hit in the past few years. Since people tend to be more skeptical these days, your online reviews should reflect your integrity and professionalism. MedPB’s Online Review Builder increases patient reviews, site visitors, patient calls, and patient leads, all while strengthening your online presence and reputation.
Look Forward With Specificity
Plan Your Marketing Budget for 2024
Budgeting is no one’s favorite pastime. However, setting your 2024 marketing budget can be exciting because new methods mean new results. For example, one of our clients invested in our Online Rareer Builder and saw an average of 6-10 new patients monthly – an 89% increase.
Set your 2024 budget with these things in mind:
- Know your external costs
- Clearly define your goals
- Consider your sales funnel
- Choose which marketing strategies you want to try
- Research marketing strategy costs
The team at MedPB can help you understand which strategies will be most effective for your unique goals. From PPC ads to social media campaigns to optimized audiology websites, we’re here to help you transform areas of potential growth into areas of exponential growth.
Know Your Marketing Options and Their Benefits
Trying to stay on top of marketing strategies can be overwhelming. What’s more, healthcare marketing methods and best practices are always evolving, making it impossible to “set it and forget it.” That’s where audiology marketing specialists come in. They understand that you have your hands full as it is, and they create custom marketing strategies that work.
The team at MedPB can help with:
Audiology PPC Ads (pay-per-click): Put your audiology practice at the top with affordable, effective paid aids
Audiology Websites: Patient-centric, SEO-optimized websites that pre-sell patients and generate more appointments
Online Review Builder: Get found, stand out, and drive more patients to your practice
Email Marketing Plus: Educational and promotional emails that increase patient loyalty and engagement while educating them on exciting new developments in technology and treatment
Planning for a Successful Year Ahead
If you need help planning for 2024, MedPB is on the job. We’ll help you collect insights from the past year and create custom marketing strategies that drive practice growth. Whether you need a refreshed website, more and better online reviews, or to expand your social media presence and boost patient engagement, we’ve got you covered.
Take a look at our plans and pricing to get started!