Want to attract more patients without spending a dime more on marketing?
Just a simple change in the focus of your marketing could triple your response rate and it’s as easy shifting lanes on an empty freeway from the slow lane to the passing lane.
Watch this video to see how you can easily attract more patients, just by making one simple shift in your marketing.
Finding Your Audiology Practice’s Strength
The truth is big box stores strength is discounting, getting people in the door with their low prices. But just because they have one huge strength doesn’t mean they don’t have areas of weakness.
In this case it turns out the big box store’s areas of weakness is your strength, one you can use to grow your practice, even if a big box store is across the street from your office.
What am I talking about?
Most audiology and ENT practices we work with pride themselves on providing personal service, knowing their patients, goals and aspirations and helping them reach them. Which is something big box stores stink at. They’re sterile and about as personable as a pile of cash.
Now, you might think this is just a bunch of hot air. I can hear you saying to yourself, “Right Kevin, you want me to go up against the big box stores. Sounds like a fool’s errand.”
But I wouldn’t be bringing it up unless I had proof. Proof as in, thriving practices we work with that are prospering despite being literally across the street from big box discount stores.
How are they doing it?
I can tell you this, it’s not just good luck, or happenstance.
The practice owners who are continuing to thrive and grow in this marketplace despite the emergence of big box discounters have a clear plan, course of action and are actively working to pull in patients and avoid losing to big box retailers. The GOOD news is – it’s working.
Even better, these same strategies can work for you too!
Talk to Us today to find out how to focus your marketing so you can continue to attract more patients and profits.