Identify Your Competitive Advantage Believe it or not, you do have a superpower. Do you know what it is? That may seem like a silly question, but looking within yourself to identify your core strength is actually very empowering. Most people can put their fingers on their superpowers fairly quickly, with just a little introspection and perhaps a touch of feedback from their peers. However,
The holiday season is in full swing and things are busier than ever at Dobies Health Marketing. Despite all the hustle and bustle, we still manage to find time every year to give back and promote better health in our community through our annual holiday scavenger hunt. Keeping with tradition, this year’s philanthropic team-building activity incorporated our three-part process for healthcare marketing: Discover, Connect, Promote.
One of the biggest obstacles to hearing aid sales is patient procrastination, their worries, the stigma of admitting they have hearing loss and wearing a hearing aid. The key to increasing sales is to find a way to overcome your patients’ reluctance to getting help. Listen in as Dan shows you the timeless secrets to getting people to overcome their resistance to seeking help. Need
What’s the one thing most practices owners don’t want to admit? It’s that they are sending half the patients who want to come in for an appointment to their competitors each week. Yes, without a simple system to convert patient calls into appointments, you could be sending over a million dollars in hearing aid sales to your competition each year. Wouldn’t you rather put that
Does the threat of the big box retailers keep you up at night? Afraid you’ll never be able to compete on price? It turns out that your biggest concerns may actually be your greatest opportunities to grow your practice. Watch the interview with Craig Castelli to discover simple ways to turn the threats facing your practice into opportunities to reach more patients. Want to reach
Your patients can buy hearing aids almost anywhere. How can you get them to pick your practice over every other option? Watch the interview with Shawn Parker as he reveals what it takes to stand out from the crowd in audiology. Discover how to transform your practice and watch your calendar fill with appointments and help more patients. Ready to stand out from the competition?
KANSAS CITY, Mo. — Dobies Health Marketing was recently honored as a member of the 25 Under 25® Class of 2016 by Thinking Bigger Business Media. Each year, the 25 Under 25 program recognizes a select group of small businesses for having a positive economic, social and community impact in the Kansas City area. Honorees are chosen based on demonstrated financial stability, community involvement, company
What’s the number one personality trait that will define your success as an audiologist in the years to come? Watch the interview with Amyn to discover the three ways you can grow your practice and reach more patients looking for hearing aids, this year. Need an assessment of your practice? Talk to us >>
What’s the best way to continue to build your reputation for quality patient care as an audiologist? Are you measuring how you stack up next to the competition, other audiologists in the area? If your goal is to reach more patients, the first step is to measure how well you are meeting the needs of the ones you have. Watch our interview with Susan to
What’s one of the biggest obstacles every audiologist faces in helping people improve their hearing? It’s not hearing problems. There is plenty of that around. All too often the biggest obstacle to providing patients with the hearing aids they desperately need is a lack of understanding of the enormous value packed into these amazing devices along with your expert services. What’s the best way to
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