You may have heard about the increased need to update your website to be accessible to all people, including those with disabilities. It may feel like an overwhelming task, but it is important to get started. There are some things to prioritize, so you can improve the user experience for all people and protect yourself from a potential lawsuit. Here are the top five things
KANSAS CITY, Mo.— Years before the healthcare industry had HIPAA laws, telehealth, robotic surgery, AI-driven decision support, and mobile health apps, Dobies Health Marketing was already paving the way for what was to come. In a sea of creative agencies vying to help healthcare organizations advertise, Carol Dobies, the company’s founder, understood the value of addressing strategy first and foremost. That’s how the healthcare marketing
Before You Spend Another Dime on Marketing, You Should Know… Want to attract more new patients and hit your goals? But your current marketing isn’t doing much if anything for you? You’re not alone. The biggest mistake we see over and over is that practices don’t have a clear set of selection criteria to use when picking an audiology marketing firm. The result is, even
HIPAA is a little like the tax code…We all understand the intent – but sometimes how it’s applied is a little bit fuzzy and confusing. We interviewed Jody Erdfarb, partner in the health care department of law firm Wiggin and Dana, to demystify HIPAA and whittle it down to what we really need to know. Watch the interview below to learn: Who is required to
Almost every audiology practice owner we talk to loves their website until we ask them one key question. What’s it doing for you? How many new audiology patient leads is it generating each month? Almost every practice owner has the same answer. They respond by telling us how much they like the way the site looks but that in fact it’s not generating more than
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
Could your practice be shut down by a cyber attack? Do you want to wait and find out? Did you know that more than 30,000 websites are hacked every day, or one every 39 seconds. With the average total cost of a data breach increased from $3.86 million to $4.24 million in 2021. Sure, cyberattackers focus on doing the most amount of damage and extracting
When it’s time to write content for your medical website, you may think that it’s a one-and-done project. Too often staff will put effort into a website, mark it off their to-do list, and then miss out on vital and needed updates. As your practice grows, you may start to offer new service lines. You may have new physicians join your practice, or you may
Every day we hear concerns from practice owners who are worried that the low-price over-the-counter hearing devices that are coming on the market will drastically reduce their sales of higher-end hearing aids. Are you worried that: Once people have an $800 hearing device option, no one will want to pay more for a hearing aid? Instead of making a nice profit you’ll only be making
Whether your website has been neglected or if it’s a top priority that you put time, budget, and effort towards, you may have overlooked one major factor – website accessibility. In recent years, analysts have warned businesses against ADA lawsuits. Today, some have even targeted medical groups because their websites are not accessible to people with disabilities. Learn more about what you can do to
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