Healthcare Software Leader Retains Dobies Health Marketing for Brand Positioning & Campaign Development

Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine further into customer and other stakeholder interests to assess Mediware’s brand strengths, identify meaningful brand attributes, define the unique selling position, and develop key messages and concepts for a 6-12 month creative campaign.