Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year.
“Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health and helping people thrive,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to work with so many organizations who recognize what’s possible with the right blend of strategy and creativity.”
Whether connecting people to medical, surgical and mental health excellence today – or inviting them to explore careers that help ensure a healthier tomorrow – every message has the power to make a difference. Winning creative campaigns so far this year have included:
The World Needs More RTs Campaign – The Brianna Collichio Story
Client: MoreRTs Coalition for Respiratory Care (NBRC)
Award: Gold Telly
The numbers for both active and aspiring respiratory therapists (RTs) are decreasing, causing serious concern about meeting demand for respiratory care now and in the future. The MoreRTs initiative – a collaborative by The National Board for Respiratory Care, the American Association for Respiratory Care and the Coalition on Accreditation for Respiratory Care – is a national, multimedia campaign raising awareness of the value of the respiratory care profession. With messaging designed to attract RTs to the field by showing the positive impact they make on people’s lives, Brianna Collichio’s story as an ambitious singer with cystic fibrosis underscores is powerful. See the Telly award-winning TV spot here:
Learn more about the power and purpose of the More RTs campaign here.
Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Telly, Aster, Healthcare Advertising
With scenes and imagery depicting how “life is better in motion” for athletes and non-athletes of all ages, this campaign was masterfully crafted to increase awareness in Kansas City’s Northland about the highly specialized orthopaedic care and sports medicine available at Liberty Hospital. The award-winning campaign featured this Telly-winning TV spot about sports medicine for local athletes/student athletes:
Be Immune Kansas Campaign for Healthy Vaccination
Client: Be Immune Kansas
Awards: Aster, Healthcare Advertising, Emerald
Be Immune Kansas – a statewide coalition of the Kansas Academy of Family Physicians, the Kansas Chapter American Academy of Pediatrics, the Kansas Hospital Association and the Kansas Medical Society – was formed in 2022 to promote the role of vaccination and primary care in achieving lifelong health. The multimedia, multi-year campaign provides timely, targeted messaging around a variety of vaccines for all ages and counties, particularly those areas with the state’s lowest immunization rates. View the campaign’s website here and the award-winning TV spot promoting pneumonia and shingles vaccines below:
“Introducing Camber” Brand Campaign
Client: Camber Children’s Mental Health
Award: Aster
KVC Hospitals sought to revitalize its brand as part of the journey to becoming the region’s leader in innovative models of life-saving children’s mental healthcare. The new name, Camber, means bridge or arch, representing their commitment to meaningful connections. This brand anthem video – created as part of the total integrated campaign introducing the new Camber brand in market – captures that shared mission from the voices of the Camber leadership team:
CHCS Surgery Facebook Video Campaign
Client: Community HealthCare System (CHCS)
Award: Emerald
When small rural communities have local access to surgeons as high-caliber as the ones at CHCS, they deserve to know about it. To announce that Dr. David Cancelada, a 25-year surgical specialist, joined the team, we created this video for paid and targeted social media advertising. In addition to Dr. Cancelada’s expertise, the video showcased the skilled team, advanced technology and state-of-the-art surgical suites available at CHCS. View the Emerald award-winning video below:
From effective marketing strategies to exceptional creative, the entire team at Dobies Health Marketing knows how to create healthier brands. Visit dobies.com to explore their full breadth of healthcare marketing, branding and advertising services.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.
About the Awards
The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.