KANSAS CITY, Mo.— Years before the healthcare industry had HIPAA laws, telehealth, robotic surgery, AI-driven decision support, and mobile health apps, Dobies Health Marketing was already paving the way for what was to come. In a sea of creative agencies vying to help healthcare organizations advertise, Carol Dobies, the company’s founder, understood the value of addressing strategy first and foremost. That’s how the healthcare marketing firm amazed its first client 30 years ago – and the team says they’ve been hooked on that feeling ever since.
Fast forward to today, and the Kansas City-based company has experienced tremendous growth and expansion. From small-town healthcare providers to large multinational health technology firms – and every type of healthcare organization in between – Dobies Health Marketing’s strategic thinking and influence now effectively spans the globe.
“Good things are built to last, and good ideas will always grow and thrive when you provide the right combination of strategy and creativity,” says Carol Dobies. “Our team is at the core of our success – we have some of the brightest strategists, marketers and storytellers in the business, and our clients appreciate what a remarkable difference that makes.”
Over the years, their work for healthcare organizations has earned numerous marketing, branding and advertising awards. In 2016, Dobies Health Marketing was named a “25 under 25” company, a distinction given to select small businesses for having a positive economic, social and community impact in the Kansas City area. With a passion for good health both inside and out, the firm has been a Healthy KC company since 2018. It is also certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council, the nation’s largest third-party certifier of businesses owned and operated by women.
As the company embarks on its fourth decade of healthcare marketing excellence, the team’s mission to build healthier brands – and the promise to always engage strategy first – is stronger than ever as their guiding light and most powerful asset. Healthcare organizations interested in learning more can call 816.753.3336. Talented individuals looking for great career opportunities in content development, graphic design, client service, strategic planning, data analytics and more can view and apply for open positions at dobies.com/careers.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.