Your website and digital presence play a pivotal role in the success of your urology/urogynecology practice. Imagine a potential patient stumbling upon your site and feeling frustrated—whether it’s due to clunky navigation, sluggish load times, or difficulty finding you in a search. Each of these hurdles can cost you valuable appointments. Here at Practis, an Onspire Health Marketing company, enhancing your patient volume is our specialty – so we strongly advise that you avoid these common pitfalls when it comes to your website and digital marketing:
Slow Load Times
Patients won’t wait for a sluggish website to load. In fact, the longer your site and pages take to load, the lower your conversion rate—even when the difference comes down to mere milliseconds. In addition, load times affect search engine optimization (meaning, Google, Bing, and others are less likely to serve you up as a top match if your site is slow), so use tools like Google PageSpeed Insights to diagnose and fix speed issues. Compressing large images and eliminating unnecessary plugins, widgets, and scripts are two great examples of steps you can take to maximize site speed.
Poor Navigation and/or Responsiveness
A cluttered or confusing site frustrates users, leading them to leave before taking action. Simplify navigation so visitors can easily find “Services,” and “Book an Appointment” pages. Use clear menu labels and limit the number of clicks needed to reach key information. Test your website on different devices and screen sizes to confirm a smooth experience for every visitor.
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Weak or Buried Calls to Action (CTAs)
It’s not enough to encourage site visitors to take the next step—you also have to make it easy for them. Use eye-catching buttons and clickable phone numbers in all the right places to steer people toward scheduling an appointment with you. If you can, offer incentives like a free phone consultation—and educational resources like downloadable guides on various urology and urogynecology treatments—to drive conversions.
And, don’t forget about referrers when it comes to CTAs and user experience on your website. Consider dedicating a page or small section that speaks to them. Provide the information they need to choose you for their patients, and to complete the referral with ease.
Lackluster Search Optimization
If your practice doesn’t appear at the top of search results, you’re missing countless opportunities to grow patient volume. Optimize your website content for locations and highly search terms like “urologist near me” and “best urogynecology care.” Have a blog on your website that you regularly update with patient-centric articles about treatments, symptoms, and preventive care—and, taking this notion a step further—consider the possibilities of podcasts and/or streaming educational series to continuously build and enhance your search authority as a leading provider in the urology specialty.
Lack of Online Visibility and/or Reputation
Patients rely on reviews and directory listings to evaluate healthcare providers. Claim and update your Google Business Profile, Yelp, and Healthgrades listings. Ensure your name, address, and phone number (NAP) are consistent across all directories. Showcase positive reviews on your website. Encourage every new satisfied patient to leave a positive reviews to build trust and boost search rankings—or better yet, consult a marketing partner like Practis, an Onspire Health Marketing company, to manage your listings, generate more reviews, and manage your online reputation overall.
A well-optimized website, strong search rankings, and an engaging digital presence can completely streamline your path to new patients. By ensuring you have a strong, vibrant, and very positive online presence, you will capture attention quickly, driving higher lead generation and conversions into new appointment bookings.
Get a Free Marketing Analysis for Your Urology Practice
Not sure where to start? We can help! The experts at Practis, our medical and specialty practice marketing division, are offering a free marketing analysis. This custom report will identify gaps in your digital marketing strategy and spotlight what you can do to enhance patient volume at your urology/urogynecology practice. Get your free marketing analysis now.
About Onspire Health Marketing and Practis
As an Onspire Health Marketing company, Practis ignites long-term, sustainable growth for medical specialties and practices of all types and sizes. We combine digital innovation, data-driven marketing strategies, and transformative growth solutions to provide full-service healthcare marketing solutions. With a vision that extends well beyond the conventional, we drive healthier brands through the power of authenticity, trust, and innovation.
Connect with us online or by email at grow@onspirehm.com today.