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Creating a healthy system of mental health diagnosis and treatment, more than ever, is essential to health and wellness in this country. With suicide as the second leading cause of death among young people, along with record rates of depression and anxiety, rising overdose deaths and substance abuse, it is clear that access to mental healthcare is a critical need like never before. American’s self-reported

Being proactive about keeping patients engaged and on time for physicals, health screenings and follow-up appointments – it’s the key to growing visit volume, and more importantly, delivering better outcomes and creating healthier communities. Certainly, the last couple of decades have seen incredible progress toward care and reimbursement models that focus on preventing illness as much as treating illness. However, in recent years we’ve seen

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture. This demographic shift presents challenges and opportunities in marketing to the growing senior population. Many advertisers miss the mark when marketing healthcare services to seniors. Campaigns

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades. The marketing mix comprises the 7 Ps – Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each element plays a role in creating a strong brand identity, reaching your target audience, and,

Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation. As a practice owner, the increased interest in wellness presents an exciting opportunity: You can attract new patients by sharing high-quality content that meets the public’s growing demand for wellness-themed information. Say, for example,

Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice, it empowers patients by making valuable information easily accessible.  As of October 2023, 4.95 billion people use social media. The question is: How are you leveraging social media’s limitless potential to engage more people, educate your community,