Get More Out of Your Audiology Website
Whether you need to create a new website or reimagine an old one, the importance of your online presence cannot be overestimated. Think of it this way: You wouldn’t want patients walking into a messy waiting area or dealing with a rude staff member. Likewise, you don’t want a prospective patient’s first impression to be a clunky, funky website.
Your audiology website should always be working for you, never against you. If your website leaves a lot to be desired, you may never know how many potential patients chose another audiologist. Luckily, you can reap the rewards of a refreshed, optimized design with a little help from the audiology specialists at MedPB.
Compelling Content
These days, everyone has a website. That means yours needs to be the best. The most common way patients find a new audiologist is through an online search. They have choices, and they’re going to make them in a matter of seconds while scrolling your site. So how do you get them to stay? Compelling content is a great place to start.
High-quality content and resources that answer their questions will keep prospective patients on your site. The better your content, the more authoritative and professional your practice will appear. Many audiologists neglect their websites because they’re busy providing essential care. That’s completely understandable, and it’s the reason MedPB exists! We handle the content so you can focus on doing what you do best.
Patient-Centric Design
In the real world, people judge books by their covers. And they judge businesses by their websites! You could have the most outstanding audiology practice in the country with the highest standards of excellence, but if your website is wonky, you won’t attract the right patients.
Patient-centric design means the patient experience is paramount. The experts at MedPB will partner with you to ensure your website reflects your industry authority, professionalism, and commitment to patient care.
Great audiology website design includes elements like:
- Clean, uncluttered design
- Easy to read and navigate
- Clear CTAs (calls to action)
- Well-organized substantive content
- Easy to access contact info and patient portal
HIPAA and HITECH
Medical websites are unique because they have distinct rules and regulations around patient privacy. That’s why it’s so important to partner with audiology website design specialists who have years of experience optimizing medical websites while understanding HIPAA and HITECH requirements.
If your website collects, displays, stores, processes, or transmits PHI (protected health information), then it must be HIPAA compliant. MedPB can help ensure your site achieves and maintains compliance if it contains any of the following features:
- Patient portals
- Live chat
- Online appointment scheduling
- Option for patients to submit emails via your site
- Contact forms that collect and submit health-related info
Build Your Blog
If you don’t have a blog, you probably should. If you do have a blog, it probably needs attention. Blogging is the last thing audiologists have time to do, but a well-written blog that’s crafted with audiology SEO in mind is essential to get the most out of your audiology site.
When patients search for information and guidance, they gravitate towards engaging, well-written blogs that answer the questions and point them in the right direction. If you don’t have a blog, or your blogs are thrown together, it reflects poorly on your practice. MedPB can help you build a blog catalog that positions you as a trusted, authoritative voice in audiology.
Interactive Features
The best way to get a potential patient to stay on your page is to get them to interact. The more they interact, the more likely they will move to the next stage by calling, messaging, or booking an appointment. If your website lacks interactive features, you have a tremendous opportunity to increase engagement and boost new patient inquiries.
MedPB can help you implement interactive features like:
- CTA (call to action) buttons
- Online appointment scheduling
- Quizzes
- Interactive and responsive medical/insurance forms
- Patient portals with insurance details, contact info, and personal medical information
Feature Patient Testimonials
Believe it or not, patients are more likely to peruse reviews and testimonials than they are to research your credentials. Ultimately, they want to know what kinds of experiences others are having while under your care. It can be easy to feel like you have no control over the number or quality of your reviews, but that doesn’t have to be the case.
If you need more high-quality patient testimonials and reviews, contact MedPB today. Our Online Review Builder helps drive more patients to your practice by building trust and credibility with potential patients. As a bonus, you can feature the best testimonials on your site to inspire confidence and more booked appointments.
Optimize for Mobile
Have you ever skimmed a website on your phone that didn’t fit or function well? That’s because the website wasn’t optimized for mobile use. If you’re like us, your confidence plummeted and you clicked away pretty fast. That’s because it’s hard to put your faith in a business that isn’t impeccable with its online presence.
MedPB can help optimize your audiology website for mobile so potential patients have a positive experience on their desktop, phone, or tablet. Mobile-optimized websites tend to have smaller images, larger buttons, simple navigation menus, and clear, readable fonts. The team at MedPB specializes in mobile optimization because we understand how frequently patients search for providers on their phones, and how first impressions are everything.
Let MedPB Put Your Website to Work in 2024
Your audiology website is more than just pictures and words – it’s your greatest asset when it comes to marketing and practice growth. A website can make or break a business, but websites aren’t set in stone!
In 2024, let the experts at MedPB partner with your practice to create a polished and professional online presence. In addition to expert audiology website design, we offer email marketing, an online review builder, social media management, PPC (pay-per-click) ads, and more.
Ready to start generating more new appointments? It’s easier than you think! Give us a call!