Dobies Health Marketing is pleased to announce the launch of its new product, soviews+, a comprehensive analysis of competitive messaging and advertising data that empowers healthcare leaders and marketers to make highly informed decisions about local advertising efforts:
Uniquely designed for healthcare marketers by healthcare marketers, soviews+ is an interactive, online profile that delivers hard-to-find data and specialized insight to help clients:
- Determine if their current media investments and share of voice are enough to stay competitive
- Gain clarity on where to place media dollars
- Compare local marketing strategies to those of competitors
- View multimedia samples from competitors’ ad campaigns
In particular, soviews+ is useful for organizations considering new market entrance or a brand refresh as well as those seeking an independent summary of current advertising strategies in their market. The online profile is also beneficial for clients that want to ensure a strategic data-driven approach to their marketing and positioning efforts.
With intelligence that goes beyond traditional media investment reports, soviews+ combines a detailed ad spend analysis with creative samples from television, print, digital, mobile, social media and digital properties across each client’s competitive landscape to compare share of voice, media mix, brand positioning and message platforms.
“Our clients have long wanted more than just a share of voice report,” said Carol Dobies, President. “A market profile from soviews+ lets clients view and compare what competitors are doing and saying in their local markets and brings meaningful, data-driven insight to guide successful marketing and advertising strategies.”
For more information about soviews+ or to request a demo, click here.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire healthcare industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.