We are a passionate group of people at Dobies Health Marketing. We take deep pride in our work and strive to help our clients improve the health of their communities. We know the campaigns we create, the brands we craft and the strategies we use can deeply impact the lives and health of others. After all, that’s why we come to work every day. 
One healthcare cause close to our hearts is organ donation. Currently, there are more than 123,000 people on the transplant list, and each day approximately 79 people become transplant recipients. Yet, an average of 21 people die every day while waiting. Sadly, the number of those waiting far exceeds the number of donors.
We want to improve these statistics. Through our skills and talents, we’re doing what we can to support the field – through board memberships, speaking at forums and conferences, and fostering relationships with research groups. Here are some highlights of our commitment to organ donation.
Donation and Transplantation Community of Practice (DTCP) – For the last year and a half we have facilitated three strategic planning sessions for the organ donation and transplantation community of practice. DTCP members represent a highly committed group of individuals and organizations interested in improving donation and transplantation practices across the nation. Learn more about DTCP’s goal’s to increase the number of organs transplanted by 5,000 over the next five years.
NATCO, The Organization for Transplant Professionals – Dobies Health Marketing has facilitated strategic planning and marketing advisory services for the NATCO Board.
American Board for Transplant Certification – Previously serving on its Board of Governors, Carol Dobies and team are working closely with the Board to drive new marketing and awareness strategies to help ABTC achieve its goals of creating knowledgeable, certified transplant professionals.
Research and Planning Group – Our strategic alliance with RPG extends our capabilities in the area of market research, giving us insight into consumer wants and needs related to all areas of healthcare, including organ donation.
Midwest Transplant Network – Through our marketing partnership with MTN, we have the opportunity to compel people in our market area to sign-up to donate, and in turn save the lives of our fellow Kansans and Missourians.
It’s an honor to work with these outstanding organizations, and we are thankful for the chance to lend our expertise to this cause. These organizations are at the forefront of change in the organ donation community, and without their efforts, many more candidates would not have hope and the opportunity for a second chance at life.
As the month of April ends, so does National Donate Life Month. If you haven’t signed up to be an organ donor, please take a moment to join the registry. If you live in Kansas or Missouri, please visit YesTheyWantMe.com. If you live elsewhere, DonateLife.net will direct you to your state’s registry. Through organ donation, you have the potential to save up to eight lives, and improve an additional 50 lives through tissue donation. What are you waiting for? If you have already signed up, please encourage family and friends to join the registry. Together, we can all do our part to #DonateLife.