The story behind our new look & what it means for healthcare marketers
Can you spot what’s different about us? Hint: look in the upper left corner of your screen.
We have a new logo!
We are VERY excited because our new logo illustrates something unique about us: our three-part process for making companies healthier. Known as Discover-Connect-Promote, this process is an integral part of what we do and how we make healthcare brands come to life.
For years, Discover-Connect-Promote has played a big role in how we present ourselves in the market. We talk about it on our website, we explain it in our proposals, and we feature it in our company brochure. Having proved itself successful time and time again over the last two decades, it seemed natural for us to build this process into our signature look. With its graphical element that combines what we do with who we are, our new logo is smart, contemporary and fun…just like us!
So, what do we mean by Discover-Connect-Promote exactly? When we apply this three-part approach, we make everything come together seamlessly for healthy returns on our clients’ marketing investments:
First, we discover the difference. We dig deep to uncover what makes each client unique. We look closely at all the right data to explore where the target customers are, what they want, and how to reach them in meaningful ways. Brand differentiation requires a firm grasp on current positioning and customer expectations, so we listen, we probe, and when necessary, we challenge. We engage at a deeper level than most because we want our clients to succeed.
Next, we connect the dots. Most clients select us for this very reason: we think and operate strategically. In addition to market research and trends, our planning considers operational readiness, competitive reactions and more. Because we lead with marketing strategy, we connect everything we do to the client organization’s business plan.
And finally, we promote what works. We make brands come alive by blending strategic thinking with creative campaigns and communications. Clever advertising in and of itself rarely produces long-term results – that’s why our creative campaigns build on the client’s brand promise and align with the organization’s strategic priorities. By taking the time to discover the difference and connect the dots before creating ad campaigns, we ensure we’re promoting what works to captivate customers where they live, work and play…each and every time.
And there you have it! That’s the story behind our new logo and what it means for healthcare marketers who partner with us for marketing, branding and advertising initiatives. What do you think of our new look? Let us know in the comments!