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Dobies Health Marketing Facilitates Strategic Planning for NATCO

Dobies process circle

KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After presenting key findings from the brand audit to NATCO leadership, Dobies Health Marketing facilitated a two-day strategic planning session earlier this month to convert data-driven recommendations into strategies and tactics.

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