None of us have experienced a year like 2020 before. It has been challenging for everyone from our families to our employees and colleagues to our customers. Instead of being able to come together, we must all do our best to stay apart, which will be even more difficult during the upcoming holiday season.
What can your healthcare organization do to create emotionally uplifting connections when face-to-face interaction is challenging and limited? Gift-giving is always meaningful, and with custom merchandise, you can make people smile the moment they see your brand.
Consider the possibilities: Corporate gifts of branded merchandise are a nice way to thank employees for carrying your organization through a challenging year. To reward patients for committing to health or clients for continued loyalty. To give back to local groups and communities for supporting your care teams. To deliver comfort with something that feels good or just makes life a little easier. And each time the promotional item is seen, worn or used, that’s a positive interaction with your brand that bolsters your brand image, even in the absence of face-to-face interaction.
That interaction powers more than awareness. In fact, consumer research indicates that in terms of influencing purchase decisions, branded promotional products have up to five times greater impact than broadcast marketing and mobile messaging/apps; up to seven times greater influence than online communications (website, email and social media); and up to 14 times greater influence than print, including direct mail.
The Right Solution for Every Budget
From increasing brand awareness to building affinity within hearts and minds, some marketers say the only downside to promotional gift-giving is the logistics. To make things easy from start to finish, Dobies Health Marketing offers a custom approach to holiday gifting, tailored to address the unique challenges 2020 has presented.
Leveraging our relationships with some of the country’s largest promotional merchandise distributors, we provide a one-stop source for a broad selection of competitively priced, expertly branded gift items, including custom apparel and much, much more.
From our experience working with clients across the healthcare spectrum, we’ll help you choose the perfect gift, determine the best way to apply your logo/custom artwork, and craft complementary messages that enhance the branded promotional giveaway experience. From there, we’ll oversee distribution of your gifts according to your needs, whether that’s bulk shipping or the more socially distant option of individual delivery. If needed, our team will assist with gathering home addresses, and we can provide no-contact gift solutions.
At a time when people will appreciate it most, let your brand communicate hope and enthusiasm for the new year. For more information about our corporate merchandise program, visit dobies.com/merchandise.
About Dobies Health Marketing
Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.