What’s New at Onspire Health Marketing

audiologists reviewing their goals for the year to grow their practice

The Expert’s Guide to Growing Your Audiology Practice this Year

Ah, December. It’s mistletoe, hot cocoa, and – for practice owners – it’s time to look both ways before crossing into the new year. Looking back sheds light on your practice’s triumphs and weak spots, and looking ahead empowers you to achieve significant growth in 2024. With marketing, what worked in 2023 might not hit the mark in 2024. Maybe you want to explore new

audiology patient data privacy

The Privacy Rights Act: How to Make Your Audiology Website Compliant

Online privacy is paramount. As a practice owner, you know how essential it is to adhere to state and federal regulations, protecting your patients’ sensitive personal information in the process. The Privacy Rights Act (PRA), AKA the California Privacy Rights Act (CPRA), is an act of legislation that serves as a legal and enforceable right of privacy, and it impacts your audiology practice and website

doctor is happy because he grew his business

The Expert’s Guide to Growing your Healthcare Practice in 2024

As a practice owner, you have a lot on your plate. Around the holidays, even more so! But in between the ham and turkey, try carving out a little time for performance metrics, business goals, and marketing ideas. Doing so will put you in a growth mindset that’s sure to propel you and your medical practice in the year ahead. Though the end of the

Doctor worried about marketing that isn’t working for practice

5 Marketing Misconceptions in the Healthcare Industry

Growing a healthcare practice is not easy, especially if you don’t have all the right information. There are a lot of practices that have been operating off of old practice growth strategies that were just never true. We’ve created a list of the misconceptions we see most often and what to do about them. Misconceptions of Healthcare Marketing 1. Sales + Service = Profits  Every

Patient searching online for google results

Powerful Medical Marketing: Why PPC Ads Work

Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. Fortunately, there are multiple marketing strategies that can greatly impact your visibility and reach when skillfully executed.   Pay-Per-Click (PPC)  advertising is one such strategy. PPC ads connect you with potential patients actively searching for a

Prepare, React, Recover: A Step-By-Step Guide for Crisis Communications in Healthcare

Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas Association of Public Information Officers, our Director of Marketing and Client Services, Lindsey Elliott, shared her experience in healthcare public relations along with her three-step

Want to grow your pediatric practice for the new year? We’ve got all the tips you need for your pediatric office’s website, SEO, and Social Media.

Driving Pediatric Practice Growth in the New Year

You don’t have to be big on resolutions to maximize the energy and momentum behind a new calendar year. After all, any “fresh start” season is an opportunity to re-evaluate, re-think, and make the most of the moment. For example, as a pediatrician, you might be wondering how to drive growth, expand your reach, and bring more kids under your care in 2024. As you

Two peas in a pod representing rural health patients and consumers

Patient-Centric vs. Consumer-Centric: Strategy Becoming Key for Rural Hospitals to Thrive

For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are not mutually exclusive. In fact, evaluating your healthcare marketing strategy

Picture of happy and sad faces

How to Respond to Negative Audiology Patient Reviews

From an evolutionary standpoint, humans are more likely to focus on the negative than the positive. For survival purposes, we tend to ruminate more intensely on things that go “wrong” than on things that go according to plan. But the science behind this behavior is cold comfort when you’re staring down the barrel of a negative online review.  Say, for example, you met Gladys last

A woman reads easily consumable health information on her laptop.

Three Ways to Strengthen Rural Health by Improving Health Literacy

October is National Health Literacy Month – an important reminder to reflect on our roles in helping every patient and consumer understand the health options before them. Whether you provide care or promote those who do, communicating in ways that are clear for everyone can make a very healthy difference. Because healthcare options are typically limited in rural areas, navigating patients through disjointed care delivery