The Power of Compelling Healthcare Marketing Campaigns As a practice owner, you might have noticed that some of the marketing tactics you used in the past are no longer producing the results you expect. Don’t worry – that’s par for the course with medical marketing. If you want to stand out, captivate potential patients, and grow your practice in 2024, you’re going to need a
As of January 1, 2024, California has taken a significant step towards enhancing transparency in the healthcare sector with the implementation of a new law. This law mandates physicians in the state to provide written or electronic notice of the Open Payments database to patients during their initial office visit. Physicians are also required to display a notice in their offices and on their websites
Get More Out of Your Audiology Website Whether you need to create a new website or reimagine an old one, the importance of your online presence cannot be overestimated. Think of it this way: You wouldn’t want patients walking into a messy waiting area or dealing with a rude staff member. Likewise, you don’t want a prospective patient’s first impression to be a clunky, funky
KANSAS CITY, Mo.— Derek McKinney – an experienced data analyst and strategist with a background in healthcare market research, reporting, analytics, performance dashboards and project management – has joined Dobies Health Marketing. The Kansas City-based firm specializes in strategy-first healthcare marketing, making skill sets like Derek’s essential for advising and collaborating with clients. As Health Data Strategy Manager, Derek translates data into actionable business
Creating A Comprehensive Business Plan Looking for the only business plan you’ll ever need? Practis has you covered with a comprehensive business plan that will help you attract patients, stay on top of your goals, and manage your cash flow. This essential document can also help you understand your strategy for sustainable growth and improve your odds of funding. You can use the template below
KANSAS CITY, Mo. — Following another year of healthy growth – an average per year growth of 30%, Dobies Health Marketing is starting the new year by expanding its client services team. This month, two new team members joined the strategy-first healthcare marketing firm: Tristan Carter as Marketing Manager and Jessica Lahasky as Marketing Specialist. The company also added a new health data strategy manager
If urology marketing were a special sauce, market research might just be the key ingredient. That’s because even the most innovative marketing efforts fall flat when not informed by the right data. Solid market research offers invaluable insight into what patients want, need, and expect, allowing you to develop patient-centric models and strategies. All the urology SEO and innovative AI in the world can’t drive
Practis is proud to announce that our client, South Carolina Oncology Associates (SCOA), is the 2023 Gold Winner for Best Overall Internet Site in the annual eHealthcare Leadership Awards. The eHealthcare Leadership Awards recognize exceptional healthcare website design for healthcare organizations, online health companies, medical equipment firms, and business improvement initiatives across the U.S. Congratulations to all of the eHealthcare Leadership Awards winners, including South
What makes goal setting for urology practices unique? Several things. The highly competitive nature of urology means specific, data-driven goals are essential. Additionally, your urology practice marketing, budgeting, and financial goals are all informed by urology-specific factors and metrics. And because the urology healthcare industry is always evolving, tracking progress and measuring results are critical if you hope to start (and finish) strong in 2024.
Setting your audiology marketing budget for 2024 can be daunting. How much should you spend? Which strategies should get top priority? What’s new in 2024? All great questions and the answers vary from practice to practice. That’s why a custom audiology marketing strategy is essential, with an intentional budget to match. Healthcare marketing strategies are constantly evolving. HIPAA compliance, privacy concerns, waning patient trust, and
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