“Oh, we’ve never really tapped into the social media market since our patients don’t really use it.” If this sounds like something you’d say about your practice, then you should change your stance soon. With over 41% of people saying that social media would affect their choice of a medical facility, lacking a social media presence can mean missing out on patients. So, is your practice
There are several best practices you should follow when creating and naming assets for your website. Such assets may include documents, forms, images or other files that you intend to include on your website or make available as a download. Following these tips will help to improve search engine optimization efforts and file management. In addition, they will help assistive technology to better identify
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare. Engaging people in their desire to remain healthy—beyond just receiving
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is Driving Industry Collaboration Toward Health and Lifecare as a New
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right? Many audiologists assume that people over the age of 60 don’t use mobile devices for anything except phone calls and texting. If prospective patients aren’t using mobile devices to search online, why worry about having a mobile-friendly website? Whoops. That’s a huge misconception. A recent
We recently wrote a post explaining what it means to be 508 compliant. Now it’s time to offer up a few tips on what you can do to make sure that your site is perceivable, operable, understandable, and robust by the WCAG 2.0 standards.
Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. The question is, how can you get more people to read your Facebook posts? Is there a simple way to “boost” your post and reach even more new patients?
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components together from the top-down is critical to creating and maintaining a successful healthcare brand. Strong brands demonstrate true alignment of the company’s rational and logical business strategy with its emotional and human culture. In other words, strategy and culture combine to drive business results and
In January of 2017, the Section 508 Refresh was made official by the United States Access Board. So, what does this mean for you in the realm of healthcare? In a nutshell, if you are a healthcare provider who receives funds from the federal government (aka, Medicare), you must meet the website compliance standards set forth by this announcement. In addition, new rules regarding additional
Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks and not seeing the boost in sales you were hoping for? The problem with PPC advertising is that it’s quick and easy to set up a campaign but tricky to get right. In fact, the smallest mistakes can end up costing your practice thousands of
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