So you just spent weeks, if not months, working on your medical website; compiling and writing content, reviewing images, drafting the right messaging, and scrutinizing every word in every paragraph. After getting your website just right and launching it, it’s tempting to just ignore what happens next. Unfortunately, your website is not a “build and forget it” kind of thing. A successful website is a
What’s worth more, the money you get for helping a patient or their trust in you? One helps you pay the bills, the other—a patient’s trust—can help you build your future. Obviously, every medical practice needs to get paid or you’d be out of business. But the same is true with trust. If patients didn’t trust you, you wouldn’t be in business in the first
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible manifestation of your brand that offers meaningful and valuable engagement with your customer base? You should. As president of a healthcare marketing firm, clients often ask me if consumers value promotional items. The data suggest branded merchandise aids in overall brand affinity. When integrated into
Imagine this. Yesterday you twisted your ankle. It’s throbbing and you think you might even have broken it, but with a steady diet of Advil you’re keeping the pain a bay. You’re at the point where, stubborn as you are, you’ve decided you need to find an orthopedist. What do you do? Do you randomly choose one from a list of doctors? Not likely. Most
KANSAS CITY, Mo – For the third consecutive year, Dobies Health Marketing has earned certification as a Healthy KC company for excellence in workplace wellness. The Kansas City-based healthcare marketing firm received Gold honors in 2018. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and
Keep your website, newsletter, and social media content fresh and engaging with Patient Education Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
Over the last few weeks, we have been discussing market challenges for rural health providers, as well as opportunities for innovation that emerge from creating an ecosystem of health via community partnerships and an emphasis on the value of primary care. With primary care alignment supporting the rural health ecosystem, critical access hospitals and rural providers can concurrently focus on service line growth to meet
As we know, what’s trending in digital marketing can constantly change. That’s why it’s important to stay proactive with your online presence. Because healthcare changes just as often (if not more), the feat of staying in-the-know about digital marketing trends can seem daunting and nearly impossible. Although all trends are important to follow, narrowing it down to a few that will make the largest impact
OK, I confess, I used to tell myself little lies too. I’d think I was reformed, and then I’d catch myself again. I’d tell myself things like: “It’s non-fat, so it’s OK.” “This time I’m totally committed to keeping my New Year’s Resolutions.” “People aren’t buying because the economy is bad.” “French fries count as vegetables.” These tiny lies slip by in part because they
Keep your website, newsletter, and social media content fresh and engaging with Patient Education Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
Copyright © 2024 Onspire Health Marketing | All Rights Reserved | Privacy Policy
