What’s New at Onspire Health Marketing

What Exactly Are Keywords in SEO?

If you’ve started to research SEO or have recently started a new campaign, you’ve probably seen or heard about the importance of keywords. You may even be spending countless hours searching for those keywords just to see how you’re ranking. Keywords are certainly important, and a great way to gauge some of your online performance, but here are a few things you should know about

A physician examines a child patient with the child's mother looking on

Hospital Advertising Strategies to Recapture Patient Volume During the Pandemic

The first six weeks of this pandemic cut patient volume in half for U.S. health systems. Now, six months in and counting, emergency rooms continue to see patient visits down by 25% due to consumer fears of COVID-19 transmission mixed with increased use of telehealth and other alternate care settings. While trends are definitely up for virtual care, increasing overall volume for primary and specialty

HealthLinks: Breast Cancer Awareness

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics.

How to Make the Most of Your Healthcare Marketing in 2020

Like most, you’re probably jumping with joy at the fact that we’re headed into the final quarter of 2020. It’s certainly been an interesting year. But before you sit back and relax, remember that you still have a full four months of work to do and patients to reach. Although you may have done a lot of marketing earlier in the year, here are some

Angie Leondedis Appointed Board President for CASA

Angie Leondedis, Vice President of Client Services at Dobies Health Marketing, has been named President of the Board of Directors for Court Appointed Special Advocates (CASA) of Johnson & Wyandotte Counties. CASA trains and supports volunteers who act as advocates in court on behalf of abused or neglected children. CASA advocates play a crucial role by monitoring a child’s situation, reporting findings to the court,

The Relationship Between Google My Business and SEO

If you’ve worked with a marketer, or are just savvy about SEO, you probably have heard about the importance of Google My Business, or GMB. In fact, it’s often one of the first things people will focus on when building a successful online marketing campaign. While you may know it’s important, do you know exactly how it can impact SEO? Here are some answers to

Close up portrait of man with mask on coping with running business.

Insights for Coping with COVID-19 from State Audiology Association Leaders – Southeast

While we are all affected by COVID-19 in some way or another, medical practices are affected unevenly depending on their specialization, whether cases in their area are on the rise, and how local legislation has chosen to respond. To help you review your options and make sense of it all, we’ve interviewed industry leaders in your region. Listen to each of these interviews to get

Close up portrait of woman with mask on coping with running business.

Insights for Coping with COVID-19 from State Audiology Association Leaders – Northeast

Dealing with the ever-changing COVID-19 health situation in the Northeast is enough to drive you crazy. First, you can visit states next door, then you can’t or vice versa. To help you make sense of it all, we’ve interviewed audiology association leaders in your region. Listen to each of the interviews to identify the best practices for coping with the pandemic and keeping your practice

Healthlinks: Nutrition

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.

The Five Truths of SEO for Healthcare

Your biggest competitor down the street is climbing up Google’s rankings and they seem to have a parking lot full of cars every time you drive by their practice. Your practice, on the other hand, is nowhere to be found on Google and you’ve asked your staff to park in various spots to make it seem like you’re busy. Obviously that sounds like a nightmarish