What’s New at Onspire Health Marketing

Image of faceless man duplicated repeatedly to indicate layers of corporate identity

Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them

Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or positioning, or external environment. In healthcare, corporate identity changes are most often born from (a) environmental influences leading to changes in operations, or (b) new ownership—such as a merger or series of acquisitions—which frequently results in a house of brands, a collection of different cultures

June 26, 2018
Woman in yoga-meditation pose with graphical overlays indicating wellbeing consists of good food, exercise, medicine and heart rate health.

The Consumer Quest for Well-Being

This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of being. The connected wearable device category alone reached 453 million

June 19, 2018

Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick

All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives in the hearts and minds of your customers. It is shaped by consumer expectations born from your organization’s actions and communications. It stands to reason,

June 4, 2018
Image representing the inside of a hospital call center

Healthcare is Human: 4 Reasons to Invest in Interaction as a Marketing & Branding Strategy

Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still reigns. Having overseen a busy call center in a large academic medical center for many years, I know those over-the-phone touch points are among the biggest moments of opportunity to build lifetime customers. In fact, a call between a patient or consumer and a member

May 18, 2018
Illustration of a magnet coming out of the computer pulling in likes

When to Advertise On Facebook If Ever

Before I get started, the first thing you should know is it’s not time to give up on Facebook. Sure, you may be disgusted with their lack of privacy controls. And you may be annoyed they allowed wholesale scrapping of the data from their site by almost anyone. All that being said and done, the reality is most people would rather give away access to

April 23, 2018
Stethoscope wrapped around the letters "WWW."

4 Ways to Stand Out with Your Medical Website Design and Attract More Patients

Remember, you’re building a website to attract patients, not the space shuttle. In no other area of online marketing is it easier to lose sight of your goals than it is with medical website design. Before you know it, and if you’re not careful, your website can turn into an art project rather than a marketing tool. The reason is that it’s easy to get

April 12, 2018

Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident

This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform,” we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related services across the full continuum of consumer needs. Today’s consumers

March 30, 2018
Puzzle pieces fitting together

Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options

In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep pace with this demand, traditional and non-traditional entities are joining

March 1, 2018
SEO Optimization

7 SEO Mistakes To Avoid in Audiology Marketing

If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill that does nothing but spike your blood sugar… Yup, it’s big scam in online marketing. Most SEO firms focus on doing a few outdated things

February 21, 2018
cellphone with icons symbolizing connectivity

The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change

Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as a new, consumer-centric ecosystem, one that offers integrated health-related services

January 30, 2018