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We were trying to figure out how to email you chocolate when we came up with an even sweeter idea: sending you 26 ideas to sell more hearing aids this Valentine’s Day. Holidays can help you sell more hearing aids, and Valentine’s day works better than most. After all, more than a third of people admit that hearing loss negatively affected their relationships, and 44%

Sometimes it feels like all the government does is take your taxes and argue. Who knew they’d give us such a gift to your practice so unexpectedly. In case you missed it, late last month the House Ways and Means Committee passed the Medicare Hearing Act of 2019. What does this mean for you? Well, if you’re an audiologist, it’s an early Christmas present. The

Imagine if you had an easy way to acquire one or more new patients each week. That’d be another 50 more patients you could help in a year. Is Live Chat the secret patient acquisition solution? After trying it many years ago without success, we were dubious about Live Chat ourselves. In our experience, it just became a big distraction and a waste of time.

Last week I was talking to Greg, a client of ours in the Atlanta area, about his practice which, I was thrilled to see, is currently thriving. It wasn’t always. A year ago when I first talked to Greg he had recently purchased a few new locations. Unfortunately, most of the locations were very dependent on third-parties such as insurance, to send them new patients.

When we talk to clients about website design we think about Melissa. Everyone liked her at first. As the new front desk assistant, she seemed professional, had a great resume and interviewed well. Unfortunately, it quickly became clear she was one of our client’s most costly mistakes. Here’s what happened. Every day at lunch, Melissa’s mom would call the business number–on a recorded line, no

What’s the big barrier to hearing aid sales? And what can you do to overcome it and help more new patients with the latest hearing aid advances? The problem is that most people don’t want to admit they have hearing loss. It’s akin to admitting they’re aging, not something anyone likes to admit. Worse, some people associate wearing hearing aids with being old and worry

Want to attract new patients with PPC… for the lowest cost per lead possible? Then there is one thing you’ll want to avoid at all costs. And that’s clicking on your own PPC ads. Clicking on your own PPC ads is like your adolescent son standing in front of the refrigerator waiting for a new midnight snack to magically show up while you pay the

Everyone likes FREE stuff. Admit it, this includes you, too. But did you know that FREE can, in many cases, be extremely costly to your practice and potentially bankrupt you? How can that be? How can FREE cost you your practice? Here’s what we see happening to people who are extremely optimistic. They have a solid marketing plan, are regularly investing in their practice to

What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it, they’re stunned at how much less they get paid. Instead of being set up for a comfortable retirement they end up contemplating getting a part-time