Marketing And Positioning Strategies

You ever wonder why some practices take off and others just sort of scrape by? Five years ago, two practices

How do you prepare for the unexpected? Yes, it’s true, the last 18 months have taken us all by surprise.

What’s holding your practice back? Ever have a patient come to you who is struggling to hear only to discover

Skeptical with good reason With 25 years in audiology, the audiology practice owner had tried 4 different marketing firms. Firms

What’s a quick and easy way to increase the number of hearing aids you sell? “The more time an audiologist

Why do patients wait, on average, seven years before seeking help with their hearing? They don’t see the urgency. They

This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis

It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from