Creating a Healthier Healthcare Brand in 2023
It’s a new year, and we’re very excited about the many opportunities we are seizing for and with our clients
January 30, 2023
News and Insights
Brand Strategy
Stay up to date on important industry topics with our latest news, blogs, and more.
Case Study: Competitive Market Intelligence for Hospitals with soviews+
A Texas-based health system facing competition in multiple metro areas sought to synthesize market data and creative samples from other
December 20, 2021
Establishing a Brand For Your Aesthetic Practice
The most often overlooked aspect of marketing your practice online is the process of building a real brand for yourself
March 31, 2021
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will
January 5, 2021
Positioning Your Healthcare Brand in Hearts & Minds with Promotional Products
None of us have experienced a year like 2020 before. It has been challenging for everyone from our families to
November 3, 2020
Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising
KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding
October 30, 2020
Top 5 Healthcare Marketing Trends to Watch in 2019
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers,
February 5, 2019
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change
October 23, 2018
The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible
October 12, 2018
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was
August 29, 2018