What’s New at Onspire Health Marketing

In Hospital Marketing, There Is No Substitute for Accurate Knowledge

The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing and branding excellence and considered by many to be the founder of modern marketing, offers this advice: “For companies to ensure continued evolution, they must

How Google’s Latest Announcements Impact Your Website | May 2018

There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you, it’s important to understand how any recent changes may impact your website. As expected, we continue to see Google take strides towards making searching the internet more user friendly. Is your website’s pulse healthy, or is it on the verge of a

How Can Your Healthcare Website Pass the “Six Sigma” Test for Quality?

Quality certifications are considered a mark of excellence in many industries, especially in healthcare. Becoming certified confirms your commitment to quality and the positive impact it will have on your organization. Since your website is a virtual extension of your organization, it should be held to the same standard. There are several key measures that relate to quality, usability and security to determine if your

Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident

This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform,” we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related services across the full continuum of consumer needs. Today’s consumers

Does my Appointment Request or Contact Form Need to Be HIPAA Compliant?

At Practis we are frequently asked, “Does my contact or appointment request form need to be secure?”. Most standard contact or appointment request web forms use form mail scripts to collect and email responses over an open unsecure Internet connection. As a medical provider who needs to comply with HIPAA security regulations, this presents a problem.

Reminder to post your revised Notice of Privacy Practices on your website

The HIPAA Privacy Rule requires health plans and covered health care providers develop and distribute a notice that provides a clear, user friendly explanation of individuals rights with respect to their personal health information and the privacy practices of health plans and health care providers.

Puzzle pieces fitting together

Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options

In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep pace with this demand, traditional and non-traditional entities are joining

Practis Forms “tip-bits”: Enhance Patient Experience with In-Office Form Completion

Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms online before they get to your office. However, if they’re not used to this process, or they’re not the most technically savvy, it’s going to take a bit for them to warm up to the idea. By using a tablet or some other device in

cellphone with icons symbolizing connectivity

The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change

Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as a new, consumer-centric ecosystem, one that offers integrated health-related services

Practis Forms “Tip-bits”

Steer clear of a HIPAA violation by auditing your user permissions and log files.  It’s important to make sure that your forms are going to the right people, but it’s even more important to make sure that they’re not going to the wrong people. If they do, this could be a clear and direct violation of HIPAA and put you in quite a bind. Because your