As of January 1, 2024, California has taken a significant step towards enhancing transparency in the healthcare sector with the implementation of a new law. This law mandates physicians in the state to provide written or electronic notice of the Open Payments database to patients during their initial office visit. Physicians are also required to display a notice in their offices and on their websites
For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are not mutually exclusive. In fact, evaluating your healthcare marketing strategy
In today’s digital age, online privacy is a hot button issue. Healthcare providers and medical institutions must take extra precautions when it comes to protecting patient privacy. In fact, a number of states such as California, Colorado, Connecticut, Utah, and Virginia have passed legislation designed to enhance privacy protection for consumers. With the increasing use of technology in the healthcare industry, it’s crucial to ensure
You may have heard about the increased need to update your website to be accessible to all people, including those with disabilities. It may feel like an overwhelming task, but it is important to get started. There are some things to prioritize, so you can improve the user experience for all people and protect yourself from a potential lawsuit. Here are the top five things
Whether your website has been neglected or if it’s a top priority that you put time, budget, and effort towards, you may have overlooked one major factor – website accessibility. In recent years, analysts have warned businesses against ADA lawsuits. Today, some have even targeted medical groups because their websites are not accessible to people with disabilities. Learn more about what you can do to
The No Surprises Act (NSA) went into effect on January 1, 2022. This law is designed to protect patients from surprise medical bills, also known as balance bills, in emergency and non-emergency situations and creates a mechanism for physicians and payors to address the bills for medical services. This Act ensures that patients are only responsible for in-network cost-sharing, requires that patients be provided certain
Writing accessible content for your healthcare website not only helps your patients who may have a disability but all your users, whether human or bot. Writing blog articles, landing pages, banner messaging, or service line pages that are accessible helps your site reach a much larger audience. Here are a few tips on things you can do to ensure your content connects with all your
On April 19, 2021, Google announced an algorithm update that will prioritize sites that pass certain user experience (UX) metrics. This update will begin rolling out and affecting search rankings in mid-June, with the changes completing sometime in August. Medical websites that comply with accessibility requirements will be in a great position to benefit from this update. While the upcoming UX update will not consider
As a practice, you are always looking for ways to reduce costs and better serve your patients. Did you know that by making your website more accessible you could be eligible for up to a $5,000 tax credit? If you are a small practice with less than 30 employees, through the IRS Code Section 44 Disabled Access Credit, your practice can qualify for a tax
Sit back for a second and think about how much has changed in the last 20 years when it comes to technology. Our phones are used for most things, cars are smarter than we could’ve ever expected, and homes are controlled with just our voices. Now dial back another decade before that to 1990 and think how much has changed since then. When the Americans
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