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From an evolutionary standpoint, humans are more likely to focus on the negative than the positive. For survival purposes, we tend to ruminate more intensely on things that go “wrong” than on things that go according to plan. But the science behind this behavior is cold comfort when you’re staring down the barrel of a negative online review.  Say, for example, you met Gladys last

If you’re of a certain age, you remember the Macarena. It was a super popular dance move in the late 1990s (or the late nineteen-hundreds, as the kids call it). This dance was so popular that everyone was doing it–from Big Bird to prominent politicians.  Of course, these days, barely anyone remembers the Macarena. It didn’t have a lot of what you would call staying

Have a well-established practice? Helped thousands of patients improve their lives? If so, like most medical practices you have a well-deserved top reputation, so why aren’t more new patients calling? The simple truth is that even though 99% of your current and past patients rely on you and think highly of you and your practice, most of your potential new patients don’t know how qualified

What’s worth more, the money you get for helping a patient or their trust in you? One helps you pay the bills, the other—a patient’s trust—can help you build your future. Obviously, every medical practice needs to get paid or you’d be out of business. But the same is true with trust. If patients didn’t trust you, you wouldn’t be in business in the first

Imagine this. Yesterday you twisted your ankle. It’s throbbing and you think you might even have broken it, but with a steady diet of Advil you’re keeping the pain a bay. You’re at the point where, stubborn as you are, you’ve decided you need to find an orthopedist. What do you do? Do you randomly choose one from a list of doctors? Not likely. Most

What’s the one hurdle to getting new patients in the door? What’s the one thing that’s keeping you from having as many patients as your practice can handle? In a word, it’s trust. Until a patient experiences the quality of care you provide, they may not trust you. So, how can you overcome this barrier to growing your practice? It’s simple. Get the people who

Last weekend, I was out with friends and we were looking for a restaurant to try. We walked by one restaurant where the menu looked sumptuous but when we looked in the window, we only saw 3 customers in the place. So we kept walking and ended up in a restaurant that was packed with patrons. Have you ever done the same thing? Made an

If you could only pick one strategy to get more new patients calling and scheduling, what would it be? Should it be a new website, SEO, PPC or… automating the collection of online reviews or…? Less than two years ago when we provided 50 medical practices we work with an easy way to automate online review collection – we had no idea if it was

Is your online reputation putting your practice at risk? Managing your reputation used to be simple. You provided top notch patient care and word spread in your community. You built your reputation with professional, quality care and satisfied patients. Today, with more communication happening online than offline, that’s not enough. Whether you like it or not, you now have two personalities or brands to maintain;

Rebecca, the smart audiologist who owns the practice, had been struggling to get patient reviews. Sure, she had a steady stream of happy patients but she didn’t feel completely at ease asking patients to provide a review, and she didn’t have the time to make it a big part of her day. Even though she, like you, deserves tons of praise. What did Rebecca do