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What’s worth more, the money you get for helping a patient or their trust in you? One helps you pay the bills, the other—a patient’s trust—can help you build your future. Obviously, every medical practice needs to get paid or you’d be out of business. But the same is true with trust. If patients didn’t trust you, you wouldn’t be in business in the first

Imagine this. Yesterday you twisted your ankle. It’s throbbing and you think you might even have broken it, but with a steady diet of Advil you’re keeping the pain a bay. You’re at the point where, stubborn as you are, you’ve decided you need to find an orthopedist. What do you do? Do you randomly choose one from a list of doctors? Not likely. Most

What’s the one hurdle to getting new patients in the door? What’s the one thing that’s keeping you from having as many patients as your practice can handle? In a word, it’s trust. Until a patient experiences the quality of care you provide, they may not trust you. So, how can you overcome this barrier to growing your practice? It’s simple. Get the people who

Last weekend, I was out with friends and we were looking for a restaurant to try. We walked by one restaurant where the menu looked sumptuous but when we looked in the window, we only saw 3 customers in the place. So we kept walking and ended up in a restaurant that was packed with patrons. Have you ever done the same thing? Made an