Pop-up ads, or websitepop-ups, can be an effective form of grabbing attention from your website user. A pop-up is a graphical user interface display, usually a small window, that suddenly appears to the user as they visit a page on your website. It can be a great way to capture attention and achieve a desired outcome. When using pop-ups, there are a few things you need to keep in mind.
Email marketing isn’t dead for medical groups. Just as with most things in technology, email has evolved in the last few years. It’s important to keep up-to-date with the changes so you aren’t sending dinosaur emails that go unread and waste your time. Here are a few tips that will improve your email marketing efforts.
As a medical marketer, you most likely spend a lot of time and resources on helping your practice stand out. Part of a successful practice is taking a look at your competition to see areas where you can improve. Competitive research can shed light on where and how other healthcare practices are succeeding, and what strategies and tactics are being used to grow their practice.
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
Facebook Ads for Healthcare Marketing Facebook has long been an ideal medium to connect with friends, customers, and consumers. It can be said that Facebook has been a leader in getting in front of a desired audience. Facebook is a highly effective venue to reach a wide range of eyeballs, and this appeal is enticing to healthcare marketers. As it sometimes happens, the big playing
Marketing in healthcare can often feel overwhelming. Like any industry, we must evolve to meet the needs of our patients. No longer can you fall back on excuses like, “We don’t need to expand our patient volumes,” or “Patients will come to our location because it is the closest” or “Everyone knows me as I’m an expert in my field”. These excuses may lead you
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
One of the primary reasons patients go online is to research physicians prior to trusting them with their healthcare needs. Patients may hear about a particular specialist or want to learn more about the credentials of a certain provider. This is a great opportunity to welcome a patient to your healthcare website and make a friendly introduction. What you do here can make a big
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
When it’s time to write content for your medical website, you may think that it’s a one-and-done project. Too often staff will put effort into a website, mark it off their to-do list, and then miss out on vital and needed updates. As your practice grows, you may start to offer new service lines. You may have new physicians join your practice, or you may
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