In today’s digital world, a robust digital marketing campaign is mission-critical for OBGYN practices to effectively connect with patients 24 x 7, provide ongoing education, and maintain a solid online presence. This post will give some practical action items for implementing a successful digital marketing campaign tailored for an OBGYN practice.
It’s no secret that your practice’s reputation can be a driver of your patient acquisition and retention. Good reviews and a great overall sentiment about your practice can lead to natural success, but that’s not all built online. In fact, your practice’s reputation is far beyond that. Here are a few ways you can continue to improve your reputation both online and beyond!
One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years, and perhaps more to come. There is talk of an economic downturn, which always affects the healthcare industry. Practices, individual providers, and patients will need marketing support to remain in the
When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is the last thing you have time for. If you’re evaluating medical marketing agencies to help grow your practice, be weary of those that use high-pressure sales tactics and these 10 online medical marketing scams that won’t generate results.
Your healthcare website is one of the most important touch points in the patient experience. It is often the first place patients visit to get to know your organization and the services you provide. As we shift into a new year, consider your healthcare website. If you do not have one, it is essential to create one. This should be a top priority. If you
With the holidays around the corner, now is the ideal time to plan for the new year.
A new year will always bring changes, and as healthcare marketing experts it’s our job to stay ahead of trends and plan for success.
In healthcare, it’s important to strategize with plenty of time for both approval and implementation. Often there can be some red tape to navigate regarding budgets, marketing plans, and the calendar year so it is wise to get started before you feel behind.
Here are our 10 best healthcare marketing strategies that will grow your practice in 2023 – and beyond.
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
In language, semantics refers to the study of meaning. Semantic SEO is a focus on words, phrases, and sentences that creates more meaning to improve rankings and optimization for search engines. Learn why implementing semantic SEO on your healthcare website is important to do.
Orthopedics is seeing a shift in healthcare. In the past, many orthopedic patients were seen as a result of a physician referral. Today, however, that decision-making power has now largely shifted to the patient. Many patients go online to look for answers to their injuries or search for a reputable orthopedic office nearby. This urges orthopedic practices to cater content and services to the patient
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
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