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Creating a healthy system of mental health diagnosis and treatment, more than ever, is essential to health and wellness in this country. With suicide as the second leading cause of death among young people, along with record rates of depression and anxiety, rising overdose deaths and substance abuse, it is clear that access to mental healthcare is a critical need like never before. American’s self-reported

Being proactive about keeping patients engaged and on time for physicals, health screenings and follow-up appointments – it’s the key to growing visit volume, and more importantly, delivering better outcomes and creating healthier communities. Certainly, the last couple of decades have seen incredible progress toward care and reimbursement models that focus on preventing illness as much as treating illness. However, in recent years we’ve seen

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture. This demographic shift presents challenges and opportunities in marketing to the growing senior population. Many advertisers miss the mark when marketing healthcare services to seniors. Campaigns

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades. The marketing mix comprises the 7 Ps – Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each element plays a role in creating a strong brand identity, reaching your target audience, and,

Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation. As a practice owner, the increased interest in wellness presents an exciting opportunity: You can attract new patients by sharing high-quality content that meets the public’s growing demand for wellness-themed information. Say, for example,

Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice, it empowers patients by making valuable information easily accessible.  As of October 2023, 4.95 billion people use social media. The question is: How are you leveraging social media’s limitless potential to engage more people, educate your community,

Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change. As consumer behavior and expectations around healthcare grow, marketing strategies must adapt accordingly. In this comprehensive guide, we will discuss some innovative healthcare marketing strategies and ideas to help healthcare providers succeed in engaging patients, standing out from the

Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most. In his now-famous essay, Gates predicted the power of content in internet marketing strategies, and his forecast was spot-on. 30 years later, Gates’ statement hasn’t lost its relevance. With the right content marketing strategy, you

Growing a healthcare practice is not easy, especially if you don’t have all the right information. There are a lot of practices that have been operating off of old practice growth strategies that were just never true. We’ve created a list of the misconceptions we see most often and what to do about them. Misconceptions of Healthcare Marketing 1. Sales + Service = Profits  Every

Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. Fortunately, there are multiple marketing strategies that can greatly impact your visibility and reach when skillfully executed.   Pay-Per-Click (PPC)  advertising is one such strategy. PPC ads connect you with potential patients actively searching for a