If you’re just starting on your plastic surgery website design project or simply shopping design agencies, some of the first things to consider are the assets that will be included in your new website design. Primary assets are website content (including stock photos, before & after photos) and anything else that the site will be based around. To use stock or not to use stock—let’s get right
Let me start out by saying, the title of this blog post is a question, you opened it and hopefully are reading it carefully right? Questions are what the internet has evolved into. Google’s algorithms are advanced, Alexa is right there to answer questions you speak aloud, the internet is chocked full of all kinds of information; too much in fact to sift through manually.
The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website to stand out. Patients looking for an audiologist in their area need to know you’re knowledgeable and attuned to their needs. A thoughtful, high-quality blog instills trust, empowers readers, and inspires them to act. If you’re trying to improve your hearing aid marketing efforts, a
Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization (SEO) of your website can help. Medical SEO can increase the number of new patients who find your website and call to book appointments. But driving new patients to your website can be frustrating. If only it were as simple as a keystroke! There are
What’s the number one thing clients focus on once their website is up and running? I bet you know… It’s rankings. Most people want to be the first practice listed when someone does a search on Google or Bing. Tracking rankings can be addictive, especially if you’re near the top. But as SEO guru Neil Patel recently pointed out, this obsession can lead you astray.
Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more patients to your website, which is obvious, but the real question is how do you do it. What actually works? You may have gotten a few if not a hundred calls from so-called SEO firms which claim to have a magic formula for helping your
Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s the question that dogs every doctor. I think you already know the answer. It’s why you’ve got a website up and running, to get the word out and attract new patients. So why isn’t your waiting room as full as it could be? What more
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical to have a content strategy. Besides providing information consumers want
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well. At their most basic level, word clouds make text on a
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