What’s New at Onspire Health Marketing

Why Patients Aren’t Choosing Your Practice

With a lot of cities around the country growing at a rapid pace, you’re probably constantly wondering why your practice isn’t filled to the brim with new patients. You might even be throwing a lot of money at marketing tactics that just don’t seem to be generating any traction, causing more frustration. Or, in the worst case scenario, you might have a competitor right down

Facebook to Remove Gray Verification Badges This Month

If you’ve been on your business’ Facebook page over the last few days, you may have seen a large announcement stating “Gray Badges Will Be Removed October 29” at the top of your screen. Typically a big message with a red banner means something bad, right? The truth is, there are certain things you need to be aware of to maintain best practices, but just

3 Myths of Medical Social Media Strategy

There are two distinct types of Internet users in 2019: Those who like social media and those who hate social media. At Practis, we find that our client base that consists primarily of doctors and healthcare administrators tend to belong more to the latter group. We’ve received many answers over the years as to why this aversion to social media exists, which includes but is

Do I Really Need to Blog on My Healthcare Website?

Yes. Technically we could just end the blog there, but then what help would that be? Simply put, blogging is one of the most important parts to getting your website’s engagement levels up and traffic flowing, but it’s often overlooked in the healthcare space. If you’re unsure of why it’s so crucial to your online marketing campaign, here are some helpful tips.

Breast Cancer Awareness Patient Education Content

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.

The Importance of Optimizing Your Digital Content for SEO

The importance of content has been repeated throughout almost every publication spouting “quick tips to improve your SEO”, and for a very good reason. Content is king when it comes to optimizing your site to rank in major search engines, and it has even been highlighted as a focal point by Google itself in multiple instances. Unfortunately, it can be all too easy to overload

HealthLinks: Immunization Awareness

Keep your website, newsletter, and social media content fresh and engaging with HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Patient Education Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.  Need help? Reach

Your Patient Acquisition Funnel Defined

In marketing, you’ll often hear people discuss an acquisition funnel for their users. In the healthcare space, our ultimate goal is to create a funnel that leads directly to patient acquisition. By knowing how the funnel works, you can design a strong marketing campaign and pair it with your internal resources to give a unique approach that will benefit your practice and ultimately attract (and