Tap Into Social Media’s Practice-Growing Power Social media is a powerful tool for any medical practice, including those in the urology field. Where social media for urology gets tricky is with sensitive subject matter and potentially offensive posts. If you’ve been eager to increase your social engagement but unsure where to start, Practis can help. With the right social media management, you can utilize social
Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it helps practice owners maintain their competitive edge, increase ROI, and boost patient acquisition. Say you’re a practice owner doing a great job of retaining existing
As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health plans, local business leaders and legislators – understand the devastating impact that ripples across the areas affected. While it didn’t ultimately receive an Oscar nomination, we are thrilled to know one documentary short film in particular almost made it as a finalist for this year’s
How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness to encouraging community engagement to expressing the vision and mission of a practice, medical marketing is a powerful tool when properly harnessed. Most importantly, medical marketing is always about connection. When your messaging is on-point and your strategies are savvy, you can connect to the
The Power of Compelling Healthcare Marketing Campaigns As a practice owner, you might have noticed that some of the marketing tactics you used in the past are no longer producing the results you expect. Don’t worry – that’s par for the course with medical marketing. If you want to stand out, captivate potential patients, and grow your practice in 2024, you’re going to need a
Creating A Comprehensive Business Plan Looking for the only business plan you’ll ever need? Practis has you covered with a comprehensive business plan that will help you attract patients, stay on top of your goals, and manage your cash flow. This essential document can also help you understand your strategy for sustainable growth and improve your odds of funding. You can use the template below
If urology marketing were a special sauce, market research might just be the key ingredient. That’s because even the most innovative marketing efforts fall flat when not informed by the right data. Solid market research offers invaluable insight into what patients want, need, and expect, allowing you to develop patient-centric models and strategies. All the urology SEO and innovative AI in the world can’t drive
You don’t have to be big on resolutions to maximize the energy and momentum behind a new calendar year. After all, any “fresh start” season is an opportunity to re-evaluate, re-think, and make the most of the moment. For example, as a pediatrician, you might be wondering how to drive growth, expand your reach, and bring more kids under your care in 2024. As you
For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are not mutually exclusive. In fact, evaluating your healthcare marketing strategy
October is National Health Literacy Month – an important reminder to reflect on our roles in helping every patient and consumer understand the health options before them. Whether you provide care or promote those who do, communicating in ways that are clear for everyone can make a very healthy difference. Because healthcare options are typically limited in rural areas, navigating patients through disjointed care delivery
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