Exploring the Advanced TV Ecosystem: Options for Amplified Targeting
TV and digital media consumption are on the rise, particularly right now as social distancing and self-isolation takes hold across
April 1, 2020
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Level the Competitive Landscape for Your Health System
Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large
February 21, 2020
The Secret Behind Share of Voice
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of
June 11, 2018
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players:
December 20, 2016
The Dynamic Between Share of Voice & Share of Market
An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate
July 11, 2016
Breaking Through the Noise
Optimize your share of voice to grow market share As a hospital marketing leader, you know how noisy the competitive
June 13, 2016
Healthcare Marketing & the Sandwich Generation
How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in
February 25, 2016
Color Psychology in Healthcare: Choosing the Right Colors to Represent Your Healthcare Brand
In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to
December 7, 2015
How Competitors Can Fine-Tune Your Advertising Strategies
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative
October 12, 2015
Healthcare Marketers: Step Outside Your Comfort Zone
“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not
September 21, 2015