Leading the Way: What Every New Hospital CEO Needs to Know from the Marketing Team
One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study by the American College of Healthcare Executives, is a call to action. Why? Because rapid turnover at the executive level can have adverse effects on hospital relationships with key stakeholders like physicians, staff, board members, community partners, donors and others. Clearly, hospitals – particularly rural