Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it takes to continuously engage patients online. Here are highlights from
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels of hospital communications, and the word cloud was our way
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well. At their most basic level, word clouds make text on a
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After presenting key findings from the brand audit to NATCO leadership,
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine further into customer and other stakeholder interests to assess Mediware’s
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s Healthcare Marketing Tip: “Before starting any marketing effort, think about what patients will experience.” Hospitals and other healthcare providers that differentiate themselves by building a
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still consider brand to be about the look, the feel, or the words on a page? Ask yourself this: The clothes you wear create an impression, but do they fundamentally change who you are? No. The same is true with brands. At Dobies Health Marketing, we
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
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