KANSAS CITY, Mo. – Each year, the Greater Kansas City Chamber of Commerce holds the Small Business Celebration, a series of events honoring small businesses in the Greater Kansas City area. Dobies Health Marketing was nominated again for the Small Business of the Year award in 2012, along with and the Mr. K. Award, an award named after famed Kansas City entrepreneur Ewing Kauffman.
Best Site Design and Best Overall Internet Site by We won another award! (two actually)
It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired to do. We drive growth. We build brands. And when we do, we often save lives. Every day I wake up thinking about the consequences of our work. If you’re the chief executive at a healthcare organization, you and I have that in common. In
KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services.
Given the nature of what we do, it’s no surprise that everyone at Dobies Health Marketing has at least two personality traits in common: our penchants for creativity and our competitive spirits. Both factored in during our fourth annual holiday scavenger hunt earlier this month, when we took half a day to “unleash our creative potential” – something we do at work every day, but
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups, on the other hand, tend to be dominated by a
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me to the importance of patient touch points—those many opportunities for
Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and critical access hospitals, has retained Dobies Health Marketing (DHG) for marketing and brand development services. DHG will lead the initiative by establishing the new health IT firm’s corporate identity, developing key messages, fine-tuning the company’s value proposition, and working closely with leadership to ensure services
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with online patient interaction. Together they provided some important takeaways for healthcare organizations looking to expand their online presence. Highlights include: Listening should be a key
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained a better understanding of best practices in social media strategies.
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