Your Website without Online Marketing is like a Ferrari without gas Consider the following scenario…. You go out and by your dream car, a brand new Ferrari Testarossa. It looks great and has all the latest accessories, but there is a problem… the car does not run and you still have to take the bus to work.
Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to what we haven’t done…yet. For healthcare marketers, that means: You must understand and embrace healthcare innovation for success. Your health organization has the potential to
What do you do for fun? I like to wind down at the end of the day by winding up on my bike. Going out for a quick 25 miles in rural Connecticut on the twisty roads bounded by stone walls. I was out for a ride last week when my chain came off and there I was pedaling but not going anywhere, at least
Designed to enhance transparency between healthcare companies, physicians and the public, the Physician Payments Sunshine Act requires group purchasing organizations, medical device and pharmaceutical companies to track and report gifts and payments greater than $10 or more than $100 annually per physician.
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection through the entire patient experience. Research shows the difference between
Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates who joined the company meeting to hear the long-awaited announcement. The CEO and partners presented our branding approach and explained the work we undertook to arrive at the new corporate identity and, more importantly, the new brand. The process they described wasn’t just about selecting
151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to expound.” 58 years later, Fred R. Barnard commented on the virtues of using photographs in advertisements. You’ve likely heard the phrase of Mr. Barnard’s, “A picture is worth a thousand words.” But is that right? Does any picture replace a
Recently, while attending a grand opening for a healthcare organization, I found myself blissfully lost in the chief operating officer’s storytelling about the power of the organization. He and I were deeply engaged in conversation, and I listened intently as he told one compelling anecdote after another, each chock-full of relevant and useful patient experiences. My first thought was, Wow! How can the marketing team
The value of Google Plus skyrocketed after Google started using Google Plus as a factor in search engine rankings. If your Google Plus account is used effectively, it can have a substantial impact on where you are ranking on Google. What are the Benefits of Google Plus for Businesses? Google Plus has many features and benefits that are great for your business. 1. As previously
We know, we know – you’ve heard it many times: your healthcare organization needs an active social media presence. There’s plenty of information out there about best practices for healthcare social media (#HCSM), so the last thing you need is another how-to blog post. Instead, let’s take a look at how people say they’re using social media in matters related to their health, and how
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