What’s New at Onspire Health Marketing

Pro Tip 4: Align Marketing Dollars with Strategic Initiatives

Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives

With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization has specific goals for growth, service line volume and other

April 28, 2015

A New Website for KAMRA Inlay is Now LIVE

AcuFocus, Inc. turned to Practis to create a custom patient facing website for their KAMRA Inlay treatment. The KAMRA inlay treatment is an eye procedure that treats near vision loss. The inlay is ideal for people who don’t want to depend on reading glasses or contact lenses for their everyday activities, such as reading books, menus and text messages.  The new website includes features that

April 22, 2015

KAMRA™ Inlay Content Now Available

AcuFocus, Inc. has partnered with Practis, and its Encounter Health program, to provide web-ready patient education content on the KAMRA inlay, the near vision loss solution to reading glasses. The information covers common eye conditions, near-vision loss, the KAMRA inlay technology, and what to expect (procedure and recovery). If you are interested in adding the KAMRA inlay content feed to your website, please contact our support team.

April 21, 2015

HJ Obeid, MD Launches a Website with Propel Content

Practis, LLC is excited to announce the launch of the first website that’s streaming PROPEL® content: HJ Obeid, MD Ear, Nose & Throat/ Sinus Center. Dr. HJ Obeid, MD provides patients throughout Central New York with ENT services, such as hearing treatment, sinus treatment, throat surgery and sleep disorder treatment. Dr. Obeid also offers the PROPEL® sinus implant.  What is PROPEL®? PROPEL® is an implant that has been

April 10, 2015

The New Site for Nevada Orthopedic & Spine Center is LIVE

 Practis, LLC and Nevada Orthopedic & Spine Center have teamed up to create a new, custom website for the orthopedic group in Las Vegas, NV. The Nevada Orthopedic & Spine Center has been providing comprehensive orthopedic care to patients throughout Southern Nevada for more than 20 years. Our 16 board-certified physicians treat a range of specialties to meet the needs of each of their patients. Some

March 23, 2015

April 21 – Not Your Average Google Update. Are you Ready?

Google is known for keeping people on their toes when it comes to algorithm updates. Now that websites have started to adjust to Panda and Penguin, Google is dropping another bomb on us. The April 21 deadline for rewarding mobile-friendly websites doesn’t have an official name yet, but we’re going to refer to it as Chameleon throughout the blog because it’s rewarding sites based on

March 17, 2015

Is SEO or PPC Better for your Website?

There has been a long-term debate on whether to opt for SEO or PPC are right for your website. While a great deal of the debate comes down to the goals, expectations and priorities of your business, it’s important to know the benefits and drawbacks of both SEO and PPC.

March 11, 2015

March is Shared Decision Making Month – Healthwise eLinks

Keep your website content fresh and engaging with Healthwise E-links. The copy promotes timely health themes by highlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.

March 9, 2015