November is COPD Awareness Month. COPD is a serious lung disease that makes it hard for people to breathe due to lung damage. COPD is almost always caused by smoking. There is no treatment to reverse lung damage that has already occurred, but there are ways to manage COPD symptoms. Fortunately, the Healthwise Knowledgebase is full of information to help your members and patients learn
Leverage the power of market data to drive marketing and positioning strategies Is your strategic marketing plan used by everyone as a blueprint for organization-wide growth, or is it perceived as a tool for the marketing department to execute? When you present your marketing objectives to your Board of Directors and C-suite, you can’t just talk about creative campaigns and tracking metrics. Your plan must
Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure to continuously increase and improve marketing efforts as they compete for business. As we all know, there’s no one silver bullet. Healthcare marketing strategies must
The beginning of each year means insurance deductibles kick-in and, for many healthcare providers, a dip in cash flow. But it doesn’t have to be that way. Patients now have options when it comes to managing and paying for their health care. This added flexibility allows them to get the treatment they need now and pay for it over time with financing. Healthcare clinics, practices or
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative campaigns claim, show and say? What share of voice (SOV) do they hold and what is their reported market spend? In my former roles as a healthcare advertising professional and VP of Marketing for a major academic medical center, questions like the ones above were
Do you know the BIG difference between medical websites that send patients to your competition and ones that work like a big magnet to attract qualified patients? What’s your best guess? Is it the logo, the color, or the number of pages, or what? We’re going to tell you the most important difference, and it’s none of those things. If your site is about your
Dobies Health Marketing is pleased to announce the launch of its new product, soviews+, a comprehensive analysis of competitive messaging and advertising data that empowers healthcare leaders and marketers to make highly informed decisions about local advertising efforts: Uniquely designed for healthcare marketers by healthcare marketers, soviews+ is an interactive, online profile that delivers hard-to-find data and specialized insight to help clients: Determine if their current
Structured data helps search engines, such as Google, to better understand the information on your healthcare website. Search engines use this information to determine how your website’s content is indexed in its search results. Structured markup also makes your content eligible for enhanced presentation of search results. In the near future, Google expects rich snippets and structured markup to play more important roll and impact
Old or young, highly educated or not. Anyone can have trouble understanding and acting upon health information, at any point in time. October marks Health Literacy Month, which is a great time to help your members and patients learn how to make better health decisions. The Healthwise Knowledgebase is full of resources to help people understand lab results, ask the right questions about medicines, and
“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not thinking about train safety is dumb. The campaign, Dumb Ways to Die, pulls no punches and gets the message across loud and clear. Instead of using traditional messages to promote train safety, the creators of the campaign stepped outside their comfort zone to spread a
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