Engage Patients with Healthwise Video Content With the rise of sites like YouTube, Vimeo, and Netflix, it’s no doubt – video is a core part of today’s web. Utilizing video is also a great way to improve patient education and increase patient engagement. Why is using video content so effective?
How can your private practice stand out from the competition and drive more patients in the door? Watch our interview with Jessica Dancis of Unitron as she reveals the secrets to reaching more patients through referrals and the delivery of exceptional patient care. Ready to take your patient care to a new level? Talk to us >>
What’s the one thing every private practice owner should do—starting today—to grow their practice? In the words of Jeff Geigel, President and CEO of Widex USA, “understand your data.” Discover Jeff’s simple suggestions on how to use analytics to reach hundreds of additional patients—right in your own community. Watch this >> Ready to discover how data analytics can help grow your practice? Talk to us
We are happy to announce that The Bethencourt Group, a custom cardiac & thoracic surgery website designed by Practis, won a 2015 silver award for Best Overall Internet Site of a Medical Practice/Clinic/Outpatient Facility from Strategic Healthcare.
For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite will usually ask, “Why do we need a brand promise when we have a vision and mission statement?” Given the way we define brand, I can understand the confusion. Both are all about what you do, but their foundations and purposes are not
As a healthcare marketing professional, I am often asked what drives me—why I am passionate about healthcare marketing and why I think it is so important. The answer is simple: I care about my health and the future of our healthcare system, and I want to make a difference in people’s lives. Like many healthcare consumers, I want access to information, products and providers that
It’s almost that time of year again—flu season. National Influenza Vaccination Week (NIVW), which takes place December 6–12, presents an opportunity to educate and engage your members and patients about the influenza vaccination and the flu. With lots of information about the vaccine and about preventing and treating the flu, the Healthwise Knowledgebase has you covered during flu season.
In his book, Good to Great, nationally recognized business author, Jim Collins, references the Flywheel Effect as key to an organization’s success. This concept has long guided my strategic leadership capabilities as a healthcare marketing professional. As the former Vice President of Marketing for a major academic medical center, I developed marketing strategies designed to position the organization as a market leader. I analyzed data, combined
We are happy to announce that we now offer both the Spanish and Catholic versions of the Healthwise Knowledgebase.
Your patients stand at the heart of everything you do as an audiologist. The following 9 tips can help you build and strengthen patient relationships so they keep coming back—and bring their friends and family along as well. 1. Smart Marketing You can’t keep patients you don’t have, so allot part of your budget to consistent marketing efforts. Create a brand that patients can rely
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