What’s New at Onspire Health Marketing

color psychology

Color Psychology in Healthcare: Choosing the Right Colors to Represent Your Healthcare Brand

In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to form an opinion about a product—and a surprising percentage of his or her assessment (62-90%) is based on colors association with the product. When it comes to healthcare branding and marketing, color psychology is an important part of defining and communicating your brand identity. Pink

December 7, 2015
Turning services into solutions

How to Profitably Unbundle Your Hearing Aid Services

Do you own a car, or drive one? Would you say it works pretty well to get you from your house to the grocery store and back? Now, what would you say if someone gave you a wrench or two and asked you to take it apart and build a new model that would get you to the movies or to your relatives’ house faster

December 3, 2015
Barry Freeman Ph.D. - VP Business Development ZPower

Audiology Best Practices With Barry Freeman, VP of Business Development at ZPower

What’s the easy way to continue to attract more audiology patients to your practice and help provide more hearing aids? The key isn’t in focusing on hearing aids. Patients have too many choices. Instead, if you want to continue to have a practice you need to shift your focus to being known as the local audiology and hearing expert. Just watch this interview with Barry

December 2, 2015
Terry Ross - Director of Business Development at Beltone

Audiology Best Practices With Terry Ross, Director of Business Development at Beltone

How can you keep your audiology practice afloat in the midst of the current sea change, with increased competition in hearing aid sales from everyone on the planet including the big box stores, online sales, and dang nabbit the insurance companies too. Discover where to focus your marketing and not only stay afloat but help more patients and watch your practice grow. Watch our interview

December 2, 2015
Joe Alden - VP of Sales at Alpaca Audiology

Audiology Best Practices With Joe Alden, VP of Sales at Alpaca Audiology

Find out the simple way to grow your practice even if a big box store is across the street. Sure you can let your audiology practice get steamrolled by the big stores if you do nothing. Or you could turn up the volume on your marketing and help more patients benefit from hearing aids. Just use these simple marketing steps to fill your office with

December 2, 2015
Millennials

Five Ways Millennials Empower Us to be Better Healthcare Marketers

Consumer healthcare marketers know millennials – generally defined as people born between 1980 and the early 2000s – are one of the most challenging segments to win over. There are countless blogs and articles about how millennials think, how to reach them and how to motivate them to act. So let’s turn the conversation around and take a moment to look at how the millennial generation

December 1, 2015
Giving Thanks

Giving Thanks for a Job Well Loved

I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers us to make a difference. While marketers everywhere have the opportunity to strengthen brands and connect people to products and services, not every marketer can

November 26, 2015

Tips for when its time to update your address information online

Is your practice moving to a new office location? To decrease the likelihood of confused patients or minimize a drop in your search results, it’s important to remember to update your new address information on your website and across the web as quickly as possible after your move. Here is a step-by-step guide to what you should do if your practice is relocating its office.

November 23, 2015