While you’re browsing around on search engines to see how your practice shows up, you may come across a bad review. No one wants to see them, but it happens to every practice.Reputation management is becoming one of the most powerful SEO strategies as sites like Yelp, Healthgrades, Vitals and even Google’s own Google My Business feature dominate the search results page before any organic
March is Shared Decision Making Month Shared decision making (SDM) is a collaborative process that allows patients and their doctors to make health care decisions together. It takes into account the clinical evidence, as well as the patient’s values and preferences. SDM helps patients get the right care at the right time. March is SDM Month, and it’s a great time to educate and engage
KANSAS CITY, Mo. — Dobies Health Marketing has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role, Amor will engage in the development of market-leading strategies for health industry clients and lead innovative growth scenarios for Dobies Health Marketing, fostering long-term partnerships for the firm. “This is an exciting time for our company – we are forming new relationships that
There is a movement underway in healthcare A transition is occurring from the status quo of traditional fee-for-service to more of a retail market where the patient is at the center. In the retail world, we typically know what something costs before we buy it. Yet in healthcare, patients undergo tests, surgery and other services without fully knowing the complete cost of those services until
As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the competition, or even a lack of patients. It’s something less obvious but more powerful, and if you overcome it, you’ll see an increase in new patients and profits every year. Watch the video to see how to make your practice even more successful, starting today.
As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like a healthy body, requires maintenance and dedication over time. What you convey about your brand – and what you hope others will embrace about your brand – must always align with the brand experience you actually deliver. To continuously build volume, preference and market share,
When it’s time to redesign your medical website, you need to think content first. Asking a few content related questions at the start of your project will allow you to identify website content opportunities and challenges early on. By doing so, it will also you gauge the project team’s awareness of and appreciation for your overall content strategy and ensure success of your website.
Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice instead of going to your competition? How many more people could you help? How many more hearing aids would you sell? I know every market is different, but for most this would mean another 10-20 patients per month or more!!!! Watch this video to discover
February is American Heart Month It’s the perfect opportunity to educate and engage your members and patients about heart disease and a heart-healthy lifestyle. The Healthwise Knowledgebase is full of resources to help people understand how the heart works and what they can do to improve their heart health. Here’s to a healthy heart!
Are you upset about the price of gas dropping like a stone? Are you upset you’re spending less and less every time you fill your car up, and going farther for every dollar you spend on gas? Of course not! Everyone likes to get more for less, me included. Which is why I took a few minutes at ADA this fall to explain how to
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