What’s New at Onspire Health Marketing

Carol Dobies, CEO and Founder of Dobies Health Marketing

Secrets for Success in Healthcare Marketing

Insights from Carol Dobies, CEO and Founder of Dobies Health Marketing As a member of the 25 Under 25® Class of 2016, Dobies Health Marketing was proudly named among several outstanding Kansas City small businesses earlier this year. Recently, CEO and founder Carol Dobies, MBA, spoke with Kelly Scanlon on Smart Companies KC Radio to discuss the driving force behind Dobies Health Marketing and its

Magnolia Regional Health Center’s New Website is Live

Practis has launched a new, custom website with Magnolia Regional Health Center, a multi-specialty hospital in Corinth, Mississippi. With over 20 departments, 75 physicians, and many affiliated clinics, Magnolia Regional Health Center needed a newly designed website that allowed patients to easily access information and promote what makes them unique in their healthcare market.

The Importance of Facebook Locations Manager for Medical Groups

When a medical practice has many locations, Facebook Locations Manager is your friend. Similar to Yelp, Facebook is quickly becoming a directory for business. In recent years they started to cater to brands by creating business map listings, pages, reviews as well as upgrades to their advertising features. Why use Facebook for business Activating Locations Manager turns your main brand page (parent page) and locations

Should Medical Groups Think More Like Retail Outlet Malls?

In this new world of a consumerism, the health industry is on the hook for going retail. To effectively complete in this new consumer-centric world, healthcare organizations such as medical groups and hospitals must focus on customer service, quality and price transparency . That means providing patients with high-quality care at competitive prices. 

Healthwise E-Links – National Stroke Awareness Month

May is National Stroke Awareness Month, and it’s the perfect time to educate and engage your patients about strokes, which occur when a blood vessel to the brain bleeds or is blocked by a blood clot. The Healthwise Knowledgebase is full of resources to help people learn what causes strokes, how to recognize the symptoms, the importance of reacting to them quickly, and what treatments

Healthwise E-Links – Arthritis Awareness Month

May is Arthritis Awareness Month, and it’s the perfect opportunity to educate and engage your members and patients about arthritis, an inflammation of the joints that can make it difficult to perform daily activities. The Healthwise Knowledgebase is full of resources to help people learn what the different types of arthritis are, how to manage the symptoms, and what treatments align with their preferences. This

brand building

Marketing Is Not a Department

Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present a strategic marketing plan to a hospital, for example, we start with a simple statement that has enormous value. It sets the tone for the entire data-driven document: “The strategic marketing plan is a blueprint to support organization-wide growth. It is used by hospital and

Pro Tip 1: Live Your Brand

Why local SEO matters for most medical groups

Many medical group practices know that they need to invest in local search engine optimization (SEO), but most have no idea what local search is about. We have clients who start their online marketing program wishing to rank #1 in New York City, Miami, Chicago and Los Angeles even though they are physically located in Cleveland.  Educating potential clients about how local SEO works is